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To me, these discounts:
1. Devalue the brand, making me feel they are lower, not higher quality, thereby dissuading me from ordering.
2. Make me feel that Apple computers are overpriced, and therefore poor value, thereby dissuading me from ordering.

I completely understand why Steve didn't allow discounts.
don't fret. The rest of the world can only look on enviously at those discounts. We all have to pay full retail price. You don't have to save some money you know. Personally, I'd like the chance to do just that.
 
Hold out to get the new 24" iMac and you'll really have a good feeling vs piecemealing everything now.

that is exactly what we’re doing in my household. The base model 27” iMac is beautiful, and it fits our needs perfectly. However, I’m not in a RUSH to get a new desktop, and with yesterday’s presentation of M1 I can hold out till (hopefully only) next year.

now that new base model MBA also fits all our needs on the notebook side. With education pricing it’s going to be very difficult to not buy it and just at least test drive it during the extended holiday return period!
 
I just did a add to cart for the Mac Mini:

Mac Mini - $900 - I need 512 GBs of storage. 256 GBs is not enough in 2020. I think I have like 19 GBs remaining on my 2015 MBP.

Accessories:
Magic Keyboard: $100
Magic Trackpad: $130

HP 27 inch 1080 Pavilion monitor:
$180 on Amazon.

with Taxes on everything:

$1700

Like seriously? Might as well buy an iMac and I haven’t even included a web cam. So I am looking at least $1,800.

Installments through my Apple Card would remove the sticker shock of the upfront cost, but it’s just all the moving parts involved balloon the price to not make it an option.

I think I’ll just wait until summer ‘21 and buy the last gen Intel 27 inch iMac. I honestly don’t need another notebook, since I already have a 2015 in MBP, Surface Pro 3 and 2017 iPad Pro, which all make great mobile devices.

I was more looking at a Desktop solution with a little more bang for the buck that could give more viewing room for content and enjoyable experience for Netflix. Also, I wanted a modern Mac that integrates with the rest of my iOS devices because I plan to keep my 2015 MBP on Mojave to maintain compatibility with Adobe CS6.

The Mac Mini if you don’t know what you are doing makes it deceptive.
I think most people in the market for the mini already have many of these components. If what you want is alot more than that, you are not the target demographic and that is ok. All products do not have to be all things to all people. Sounds like you are in the market for an iMac.
 
I just did a add to cart for the Mac Mini:

Mac Mini - $900 - I need 512 GBs of storage. 256 GBs is not enough in 2020. I think I have like 19 GBs remaining on my 2015 MBP.

Accessories:
Magic Keyboard: $100
Magic Trackpad: $130

HP 27 inch 1080 Pavilion monitor:
$180 on Amazon.

with Taxes on everything:

$1700

Like seriously? Might as well buy an iMac and I haven’t even included a web cam. So I am looking at least $1,800.

Installments through my Apple Card would remove the sticker shock of the upfront cost, but it’s just all the moving parts involved balloon the price to not make it an option.

I think I’ll just wait until summer ‘21 and buy the last gen Intel 27 inch iMac. I honestly don’t need another notebook, since I already have a 2015 in MBP, Surface Pro 3 and 2017 iPad Pro, which all make great mobile devices.

I was more looking at a Desktop solution with a little more bang for the buck that could give more viewing room for content and enjoyable experience for Netflix. Also, I wanted a modern Mac that integrates with the rest of my iOS devices because I plan to keep my 2015 MBP on Mojave to maintain compatibility with Adobe CS6.

The Mac Mini if you don’t know what you are doing makes it deceptive.
You sound like you should wait for the 24 inch iMac. Only a few months to go if Kuo is right.
 
A couple months from now, the base Air will be $899 then $849 then who knows what. My guess is they've built in a lot of wiggle room for sales...and profits!
 
Each to their own!

I, personally, like stable pricing. I don't like buying something one week to later find out that it is discounted the next. I find that annoying...potentially to the point that it puts me off from ever making the initial purchase.

Maybe next week it will be 10% off? Or 15%? Or maybe no discount at all?

But, as I said: Each to their own! :)
 
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