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Expercom today has introduced the first set of discounts on Apple's just-announced 13-inch MacBook Pro. These sales include Apple's base models and custom configurations, and there are a few discounts on AppleCare+ as well.

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The new MacBook Pro models have an updated Magic Keyboard, up to 80 percent faster graphics performance, up to 32GB of RAM, up to 4TB of storage, and faster 10th generation Intel processor options. Below you'll find the three base configurations of the notebook at Expercom.


There are also numerous custom configurations on sale at Expercom, with up to $131 off these devices. For example, you can get the new 13-inch MacBook Pro with a 10th generation processor, 32GB RAM, and 1TB SSD for $2,278.39, down from $2,399.00. Visit Expercom's 13-inch MacBook Pro page to browse the full extent of the discounts.

Expercom expects to ship the new MacBook Pro models within one to two weeks. You can also choose to add AppleCare+ onto your purchase at $199.

Keep up with all of this week's best discounts on Apple products and related accessories in our dedicated Apple Deals roundup.

Article Link: Deals: First Discounts Hit New 13-Inch MacBook Pro at Expercom
 
Waiting for the 14 inch MBP with a SD card slot

Won't happen, ever. Apple doesn't believe in choice or respect consumers. They don't have removable batteries, headphone jacks, or expansion slots on their phones. They took away all but the headphone jack on their laptops as well.

I do agree with you, they should add it.... but this is Apple, this is what they are known for.
 
The new one still uses 8th generation... Apple charges you premium for a PC with 3 year-old internals, slow processing speeds, tiny hard drives and little RAM and one of their buggiest OS yet... there are better offerings out there.
Except the 15W 8th generation is still pretty quick. The 10th generation 15W chip does get a nice GPU boost, but the CPU boost is minimal. Sure, it would be nice if Apple used the 1035G7, but it isn’t the first time they left the base 13” Pro with the older processor. They did so in 2018, as well.
 
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How are these not price protected by Apple?

No idea bout the US, bur around that would be illegal.

Just checked a German distributor and all configs at least 150€ less than on Apple's site, just like when I bought my maxed 12" just days after it's release.
A.k.a. business as usual.
 
Did they already realize they weren’t going to sell enough of these? 😳😃
 
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How are these not price protected by Apple?

I think they are, just Apple allows a small discount outside their first-party channel. For example, Amazon is selling a $1299 iMac for $1230, basically the same markdown as the $1234 here for a $1299 model.
 
Hi all,
So I have a 2016 MBP with the specs listed below. I've been looking to upgrade so that I can get a MBP with more ram but the processors are still either i5 or i7 for years now. Would I see any significant speed gains?

For reference, I use Excel and Tableau for most of the day.

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How do these discounts work? Do they buy them from Apple in thousands at a wholesale price, increase the price somewhat and sell them on, still making a profit? If so, what is Apple’s interest in doing it, versus selling directly to the customers at the price they want?
 
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Apple killing off the Air real quick...
Both devices with 8G RAM and 256G:

Air with quadcore: 1100$ (saving the 100$ on the QC will be regreted latest when selling the device I guess)
Pro with quadcore: 1300$, but already available for 1234$

Air:
Height: 0.16–0.63 inch (0.41–1.61 cm)
Width: 11.97 inches (30.41 cm)
Depth: 8.36 inches (21.24 cm)
Weight: 2.8 pounds (1.29 kg)

Pro:
Height: 0.61 inch (1.56 cm)
Width: 11.97 inches (30.41 cm)
Depth: 8.36 inches (21.24 cm)
Weight: 3.1 pounds (1.4 kg)
better screen
better performance
touchbar

The difference in weight is half an iphone.

Both have outdated WiFi (iPhone 11: 802.11ax Wi‑Fi 6 with 2x2 MIMO)
 
Wow, 2GHz! I think I have an old laptop from 15 years ago that is faster that that. But at the end of the day I guess people don't need much to process their email.
You can't compare the clock speed from two different processor generations, especially a 15 year old one. That old, even an iPhone would mop the floor with it.

EDIT:

As an analogy, imagine there are two kids. Both kids travel to a school approximately one mile away, each day, by foot. Kid 1 lives in an urban center with lots of roads, back alleys, twists and turns, such as what one might find in an old European city, while kid 2 lives in Kansas, mostly flat, and the path is a straight line to his destination. Keep in mind that both kids travel at the exact same speed (which for the sake of argument, we will measure as 2GHz). Kid 1 takes about 2 hours to get to school, while kid 2 takes about 15 minutes.

The different paths the kids must take can be seen as two different processor architectures. For the purpose of getting to school, it's clear the large open and flat terrain of Kansas is much better suited to that task, while a complex urban center will do the same task much less efficiently.

As CPU architectures progress, efficiency is improved. Imagine that someone creates a bridge which allows kid 1 to get to school by traveling over buildings in a mostly straight line. Same 2GHz walking speed, but now he'll get to his destination in a fraction of the time. That's why you can't judge a processor based solely on its clock rate.
 
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Do they buy them from Apple in thousands at a wholesale price, increase the price somewhat and sell them on, still making a profit?

The same way a discount for a new car works.

Dealers deciding that they get more overall profits if they reduce the margins that Apple planned (price gap between what they pay and what Apple lists).

Or that the list prices are so high that noone is expected to pay them, but everybody will get worked up bout a "deal" that really is the price that should have been listed in the 1st place.
 
How do these discounts work? Do they buy them from Apple in thousands at a wholesale price, increase the price somewhat and sell them on, still making a profit? If so, what is Apple’s interest in doing it, versus selling directly to the customers at the price they want?

If you buy from Apple at the list price, you get benefits like instant delivery of goods, floor models, staff advice, personalized setup, and in many countries a more liberal return policy. All of these have a cost, but consumers are willing to pay for it, think business emergency, a doctor who's time is worth lots, and grandparents.

On the opposite end you have cheapskates which will not buy a computer just because it's $5 more this week.

The key is that every consumer is different, there is not a single "price they want".
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Wow, 2GHz! I think I have an old laptop from 15 years ago that is faster that that. But at the end of the day I guess people don't need much to process their email.

 
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