So your argument is that because Apple kept iterating that they’re not at a crossroads with their product strategy and that it’s not becoming more confusing by the day?
As I illustrated with Microsoft’s history, product strategy and financial performance can be divergent. Big companies can withstand a lot of mistakes, especially if they have customers locked into a strong ecosystem and have weak competitors as Apple does today. They can continue to grow even as they put out crap like Windows and M2 laptops.
So your argument is that Apple should just smack the infinite improbability drive every year and see what comes out instead of building on their existing successful product lines with newer and better technology just like every single other successful company does? I think you are stuck in the mindset that Apple only sells to customers that bought the previous year's model and want something dramatically different in terms of style and performance this year. There will still be quite a few people upgrading from Intel based Macs when the M4 comes out as well as new customers that never owned a Mac before. While you dismiss "iteration", It's hard to argue that a few years of iteration doesn't move the needle pretty drastically. If iteration didn't make the products better we could all still get by on an iPhone 4 and a 2012 MacBook Air. I think Apple (and Microsoft) are pretty keen on who their customers are and it's not the peanut gallery that feels slighted over every single nuance of a product that doesn't meet their approval.
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