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Apple today opened up orders for the AirTags and iPhone 12 in Purple, and now we're seeing a few carrier deals for the latest version of the iPhone. At places like AT&T and Verizon, you can save up to $700 on the new iPhone 12. T-Mobile is offering up to $830 off, but with a more limited scope of trade-in options.

iphone-12-preorder-purple.jpg
Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

Shoppers should note that delivery dates vary between each carrier. Check before you order to get an estimate of when the smartphone will ship, but most orders in the United States should arrive within the next week, and in-store pick-up is also available for most carriers.

AT&T

AT&T's offer requires you to purchase the Purple iPhone 12 on a qualifying installment agreement, along with a $30 activation fee. You'll also have to add a new line of service or upgrade an existing line, and trade in an eligible smartphone within 30 days of activation.



Afterwards, you'll get up to $700 in bill credits applied to your account in equal amounts over 30 monthly installments. Eligible iPhone 12 devices include the 64GB at $800, 128GB at $850, and 256GB at $950. Of course, all new iPhone models like iPhone 12 Pro and 12 mini are also included in this offer.

Eligible trade in iPhone devices include: iPhone 8, 8 Plus, X, XR, XS, XS Max, 11, 11 Pro, 11 Pro Max, 12, 12 mini, 12 Pro, and 12 Pro Max.

Verizon

Similarly, Verizon has up to $700 off the Purple iPhone 12 when you trade in and add a new line on select Verizon Unlimited plans. You'll have to trade in your old device within 30 days of purchasing the new iPhone, and then get promo credit over 24 or 30 months.



Verizon's deal can be applied to the Purple iPhone 12 (and other colors), the iPhone 12 mini, iPhone 12 Pro, and iPhone 12 Pro Max. You'll also get access to Verizon Stream TV at no extra cost with the purchase of these devices for a limited time.

T-Mobile/Sprint

T-Mobile's offer requires you to activate a new line of service on an eligible plan, then purchase the new Purple iPhone 12 on a monthly payment plan, and trade in an eligible device.



When these conditions are met you'll get up to $830 back through monthly bill credits over 24 months. For this amount, you'll have to trade in an iPhone 11, 11 Pro, or 11 Pro Max. You can get up to $415 back in bill credits when trading in: iPhone 7, iPhone 7 Plus, iPhone 8, iPhone 8 Plus, iPhone X, iPhone XR, iPhone XS, and iPhone XS Max.

Our full Deals Roundup has more information on the latest Apple-related sales and bargains.

Article Link: Deals: U.S. Carriers Offer Savings on Apple's New Purple iPhone 12
 

ghanwani

macrumors 68040
Dec 8, 2008
3,083
3,410
These carriers specialize in taking simple things and making them complex so they can screw their customers over. The headline $$$ off subsequently has so many catches, the average consumer has no idea what they are actually getting in to. Deceptive marketing at its best.
 

ConsultingJoe

macrumors newbie
Jan 6, 2016
5
5
What about XFinity Mobile. They're too good to offer discounts I guess.
Still Verizon's towers so can't complain.
 

DanTSX

macrumors 65816
Oct 22, 2013
1,039
1,451
Lavender != Purple !

Too bad it doesn't look like the Purple BMW M3 of years ago, that was the proper definition of purple !

If AAPL had picked that version of purple, iPhone Unit Sales would be surging right now !
That was violet.
 

kmann1983

macrumors member
Jun 15, 2018
78
112
These carriers specialize in taking simple things and making them complex so they can screw their customers over. The headline $$$ off subsequently has so many catches, the average consumer has no idea what they are actually getting in to. Deceptive marketing at its best.
Not gonna lie, I blame the Karens of the US for that.
They tried to cheat their way up the system so the only reasonable out is to make things complex so Karens can't cheat their way.

Sucks, yeah, but if they didn't go into details Karens would say "but you didn't say, so you're obligated to do things".

If, however, the court systems could toss Karens complaints out before it costs a lot of money -- I would be on your side.
 

Maconplasma

Cancelled
Sep 15, 2020
2,489
2,206
Lavender != Purple !

Too bad it doesn't look like the Purple BMW M3 of years ago, that was the proper definition of purple !

If AAPL had picked that version of purple, iPhone Unit Sales would be surging right now !
You're dreaming if you honestly think iPhone sales would SURGE over a certain shade of purple. No matter what shade of purple is used isn't not a common color that most people will buy. It certainly isn't a color most men would buy.
 
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sw1tcher

macrumors 68030
Jan 6, 2004
2,502
4,967
These carriers specialize in taking simple things and making them complex so they can screw their customers over. The headline $$$ off subsequently has so many catches, the average consumer has no idea what they are actually getting in to. Deceptive marketing at its best.
???

1) open new line
2) trade in old phone
3) buy iPhone 12
4) keep service for X months and receive monthly bill credits which offset iPhone 12 purchase price.

That is not hard to understand or deceptive.
 
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ajf.350d

macrumors member
Nov 23, 2010
69
16
Worcestershire, UK
Can we have more colours on the Pro devices as well please?
Just because I bought the ‘Pro’ device doesn’t mean I don’t like colours! Same with the iPads as well, and no doubt the next ‘Pro’ laptops/iMacs.
 

Apple_Robert

macrumors Penryn
Sep 21, 2012
28,983
37,004
In the middle of several books.
AT&T does not require a new line of service for this deal.
"AT&T offer requires you to purchase the Purple iPhone 12 on a qualifying installment agreement, along with a $30 activation fee. You'll also have to add a new line of service or upgrade an existing line, and trade in an eligible smartphone within 30 days of activation."
 
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RedTheReader

macrumors regular
Nov 18, 2019
234
490
"AT&T offer requires you to purchase the Purple iPhone 12 on a qualifying installment agreement, along with a $30 activation fee. You'll also have to add a new line of service or upgrade an existing line, and trade in an eligible smartphone within 30 days of activation."
And all of this only to get the savings in bill credits over 30 months! Man, it’s just not worth it.
 

amartinez1660

macrumors 65816
Sep 22, 2014
1,101
996
I agree. The carriers are making money off the plans. And the longer they can keep you, the better for them. I bet the CAC (customer acquisition cost) is high for the carriers.
The other thing I don’t like besides the 30 months tying, is that loyalty then isn’t being rewarded...
It reminds me of a cable company in South America, they would subscribe customers to monthly give aways for people that were LATE in their payments if they got up to date on that month, while people that had the thing directly from a credit card subscription charge (which will most always pass except if the credit got maxed out) would participate in nothing.
I seriously dislike this, what’s up with this general vibe? Same with companies, switching jobs is often rewarded as salaries can get a hefty jump (and potentially trigger a counter offer) while being a loyal employee will more often than not have a steady crawl upwards.

This became a rant, tuning out.
 

ghanwani

macrumors 68040
Dec 8, 2008
3,083
3,410
???

1) open new line
2) trade in old phone
3) buy iPhone 12
4) keep service for X months and receive monthly bill credits which offset iPhone 12 purchase price.

That is not hard to understand or deceptive.

When you do the math, you realize the "$$$ off" statement isn't exactly accurate. After all, you're paying for a more expensive plan for 30 months in the case of AT&T and you're trading an old phone which may have more value than what AT&T pays you for it.

Let's look at the AT&T plan. If they scam you into an upgrade plan that costs $20 more, here's how things work out.
($700 - $30 - 30*$20) = $70. <-- your real savings.

(And you actually lose more because your trade-in, which has to be worth at least $95, might fetch more on the open market.)

Bottomline -- what you get is no where close to the $700 off and you remain locked to AT&T for 30 months.

==

UP TO $700 OFF APPLE SMARTPHONES

Get up to $700 off an eligible smartphone when you add a new line or upgrade an existing line.

Limited time offer. Available in select locations.

You’ll need to:

  • Purchase an eligible smartphone on a qualifying installment agreement, including taxes on full retail price (up front) and $30 activation/upgrade fee.
  • Add a new line of service or upgrade an existing line.
  • Activate postpaid unlimited wireless service (min. $75/mo. for new unlimited customers before discounts). AT&T may temporarily slow data speeds if the network is busy.
  • Trade-in an eligible Smartphone in good working condition with a minimum trade-in value of $95 for $700 credit ($35 for $350 credit) within 30 days of activation.
Then you’ll get:

  • Up to $700 in bill credits with smartphone trade-in value of $95 or higher (Up to $350 with trade-in value of $35 to $94) applied in equal amounts over 30 monthly installments
Important notes:

  • Credits start within 3 bills after trade-in is completed and will be applied over 30 months. You will receive catch-up credits once bill credits start. Credit will not exceed the lower of the device cost or the max credit amount as defined above. Other installment options may be available and credit will be applied in equal amounts over the term of the installment.
  • If you cancel wireless service, your credits will end and you’ll owe the balance of up to $1400 based on device purchased.
  • For new lines, if you cancel service on any other line on your account within 90 days of activating the line under this offer, device credits will stop.
  • Credit card may be req’d (except MA, PA, ND.)
Qualifying Installment Plan:

  • Requires a qualifying 0% APR installment agreement (30-mo. term at up to $46.67/mo. based on device purchased) Other installment options may be available and vary by location. $0 down for well-qualified customers only, or down payment may be required and depends on a variety of factors.
  • If buying on the AT&T Installment Plan with Next Up, customer is responsible and will not receive any credits for an additional $5/mo. for the Next Up upgrade feature.
Business customers:

  • As long as you have a qualified wireless service agreement for Corporate Responsibility User line of service, you can also buy on an Equipment Installment Plan (24-mo. at up to $58.34/mo. or 36-mo. at up to $38.89/mo.) and credits are applied over term of installment agreement.
  • You’ll need a qualified wireless plan (minimum $60/mo. for new AT&T Mobile Share Plus for Business plan before discount), but do not need an unlimited plan. Other qual. plans available. Existing customers can add to eligible current plans.
Eligible Devices:

  • Eligible Purchased Smartphones
    • iPhone XR 64GB ($500), 128GB ($550)
    • iPhone 12 mini 64GB ($700), 128GB ($750), 256GB ($850)
    • iPhone 12 64GB ($800), 128GB ($850), 256GB ($950)
    • iPhone 12 Pro 128GB ($1000), 256GB ($1100), 512GB ($1300)
    • iPhone 12 Pro Max 128GB ($1100), 256GB ($1200), 512GB ($1400)
  • Eligible Trade-in Smartphones:
    • To qualify for $700 credit, minimum Trade-In value must be $95 or higher after device condition questions have been answered
    • Eligible devices:
      • Apple: 8, 8 Plus, X, XR, XS, XS Max, 11, 11 Pro, 11 Pro Max, 12, 12 mini, 12 Pro, 12 Pro Max
      • Samsung: A71, A71 5G, Fold, Z Fold2 5G, Galaxy S9, Galaxy S9+, Galaxy S9+ Duos, Galaxy S10, Galaxy S10+, Galaxy S10 5G, Galaxy S10e, Galaxy S10 Lite, Galaxy S20, Galaxy S20 Ultra 5G, Galaxy S20+ 5G, Note9, Note10, Note10+, Note10+ 5G, Note20 5G, Note20 Ultra 5G, Z Flip 5G
      • Google: Pixel 4, Pixel 4 XL
      • LG: V50 ThinQ, V60 ThinQ 5G
      • OTHER: Asus Rog Phone2, moto razr, OnePlus 7 Pro 5G, OnePlus 7T, OnePlus 7T Pro 5G McLaren, OnePlus 8 5G, OnePlus 8 Pro
  • To qualify for $350 credit, minimum Trade-In value must be $35 or higher after device condition questions have been answered
  • Eligible devices:
    • Apple: iPhone 6S, 6S Plus, iPhone 7, 7 Plus, SE (2nd gen)
    • Samsung: A20, A20s, A30, A50, A50s, A51, A70, A8+, A9, Galaxy S7, Galaxy S7 Edge, Galaxy S8, Galaxy S8 Active, Galaxy S8 Duos, Galaxy S8+, Note5, Note8
    • Google: Pixel 2, 2XL, 3, 3 XL, 3a, 3a XL
    • LG: G7 ThinQ, G7+ ThinQ. G8 ThinQ, G8X ThinQ, K51, Stylo6, V35 ThinQ, V40 ThinQ
    • OTHER: Moto Z4, RED Hydrogen One, Razer Phone, Razer 2, Huawei P20 Lite, Kyocera DuraForce Pro 2, OnePlus 5, OnePlus 5T, OnePlus 6, OnePlus 6T, OnePlus 7 Pro


Additional terms:

  • See att.com/unlimited for current unlimited plans. Retired unlimited plans may also qualify (excluding prepaid, session-based, and Data Unlimited at $45/mo. plans). Speed, usage & other restr’s apply. For plans available to business customers, see https://www.business.att.com/categories/mobile-rate-plans.html.
  • This is not an early upgrade program. Trade-in device may not be on existing installment plan.
  • Trade-in does not relieve obligations under any AT&T installment agreement program or other AT&T Return and Exchange programs including recently-purchased device returns, Warranty, or Extended Warranty. Devices to be returned through these AT&T programs should not be traded in via this credit.
  • If trade-in value of device is greater than the credit you are eligible for, you may receive a one-time trade-in credit (value via instant credit or promo card) in lieu of this bill credit. See att.com/tradein for terms.
  • To qualify for bill credits, wireless line must be on an installment agreement, and remain active & in good standing for 30 days.
  • Installment agreement starts when device is shipped.
  • To get all the credits, the discounted device must remain on installment agreement and you must keep eligible service for entire installment term.
  • If you upgrade or pay up/off the installment agreement on the discounted device early, your credits may cease.
  • You have 14 days to exchange or return the smartphone; a restocking fee of up to $55 may apply.
  • Pricing, promotions, programming, terms & restrictions subject to change & may be modified or terminated at any time without notice.
 
Last edited:

Apple_Robert

macrumors Penryn
Sep 21, 2012
28,983
37,004
In the middle of several books.
The other thing I don’t like besides the 30 months tying, is that loyalty then isn’t being rewarded...
It reminds me of a cable company in South America, they would subscribe customers to monthly give aways for people that were LATE in their payments if they got up to date on that month, while people that had the thing directly from a credit card subscription charge (which will most always pass except if the credit got maxed out) would participate in nothing.
I seriously dislike this, what’s up with this general vibe? Same with companies, switching jobs is often rewarded as salaries can get a hefty jump (and potentially trigger a counter offer) while being a loyal employee will more often than not have a steady crawl upwards.

This became a rant, tuning out.
You bring up a good point and it is frustrating to us established customers in good standing.
 

Black Magic

macrumors 68020
Sep 30, 2012
2,418
1,092
And all of this only to get the savings in bill credits over 30 months! Man, it’s just not worth it.
Actually, it’s not a bad deal. new Line of service wasn’t required before so not sure if that’s changed? Someone I know did this and traded in their X for a regular 12. Their bill went up $10 monthly because they went unlimited on the plan and the 12 adds $3.33 cents a month which they could pay $100 to payoff and lower bill. The catch is they are locked in for 2 and a half years. They love ATT and don’t upgrade until 3 years hits as they typically just replace the battery to make the phone new again.
 
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