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I'd argue that even as a color kindle or homekit controller, 32gb is limiting. My point was, it would cost Apple almost nothing the make it 64GB or 128GB. It's belief that the majority of people buying 32Gb don't realize how limiting it is going to be. I also believe Apple only makes 32GB devices so people buy into their ecosystem. Once the customer is committed to the platform, the customer runs out of room for updates and needs to upgrade their device. I've seen this happen to so many people that aren't computer literate.

I believe low storage is just an easy incentive to go for more storage at the time of purchase. An incentive to up-sell.
 
I believe low storage is just an easy incentive to go for more storage at the time of purchase. An incentive to up-sell.
Perhaps for instore shopping but i'd guess the vast majority of Apple device sales happen online. In my Apple.com shopping experience, i don't remember them pushing an upsell.
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"runs out of room for updates"?!?
I think you are reading about terrible designs that have happened on the Windows side --
where the OS is both MUCH larger than iOS (starts off being larger, then add in 32bit and .NET support) AND
requires pretty much an entire copy of the OS as a backup in case you overwrite the original AND
vendors were selling 16GB devices


I have never encountered a realistic case of this on iOS. The closest we get is the (admittedly very irritating) case where you have say a 64GB backup that you want to install on a 32GB device and iOS gives you no way to prune the backup, to say "yeah, just install what you can but drop the photos and movies if you have to".
I've personally seen this issue on both my parents iphones and grandparents iphones. All went for the cheapest Iphones b/c they didn't know any better. We also had this happen on all of our work iPads once. PIA.
 
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