I dropped by the Apple store yesterday and picked up a 38mm SS Apple Watch. Got it home, went to turn it on, and nothing. Dead right out of the gate. No problem, threw it on the charger for a bit while I updated my phone to iOS 9. Got it charged up enough to pair it with the phone, and then had to wait for it to reach 50% so I could update it to watchOS 2. This morning, I put it on about 7:15 while I was getting ready for work, fully charged. About 15 minutes later (and some minor fiddling), I'm already down to 97%. Battery dropped pretty steadily throughout the day - I was at about 50% at noon; about 20% around 4. Got home, took the dogs out for a short walk, and I'm at 6%, and it's only 6:15. So in less than 12 hours, I've run it almost all the way down - no way I would have gotten the advertised 18 hours. I threw it on the charger and got it back up to around 38%, and in the past 45 minutes, I'm already back down to 30%. Obviously, I know that my usage today probably isn't going to be the norm going forward, but the quick battery drain has me a bit concerned. All told, I had 3 hours, 58 minutes active usage and 11 hours, 21 minutes standby. I read elsewhere that people were having issues with watches that were DOA, so I'm wondering if that has anything to do with it. Any one have the same problem or know a fix for it?