Both Seagate and Western Digital have drives that are designed to work 24/7 -- they are conventional 7200 RPM SATA or IDE drives, but their controller logic is tweaked to give more reliability and better performance in server-typical tasks, at the cost of a little bit of speed at random access tasks. Some of these drives also scale performance for lower energy consumption / less heat.
An example: usually a drive will transit the heads to a new track as fast as possible (using energy and creating higher wear). Some of these new drives calculate WHEN the next data bits are going to be needed, along with rotational latency, and only accelerate the heads fast enough to make it to the track just in time, saving juice and wear and tear.
Apple is Definitely not talking about 10K RPM or 15K RPM SAS or SCSI drives in the AEBS.