Delete data vs. delete app

[typeadam]

Quick question: in the pic below, when I turn one of those settings 'off,' does that turn off the data that gets backed up for that app OR does it stop backing up that app itself?
Meaning if I were to restore from this backup would this app NOT get restored as opposed to this app's data (settings, etc.)?
Thanks!

 

[Bear]

As it says, it's the DATA that you're choosing to back up or not. iCloud backups don't back up the actual app itself as that is already available for download.