You need the dual link DVI adapter for displays bigger than 24", the 30" for example.
The USB cable is for the USB ports on the backside of the Apple Cinema Displays.
EDIT:
The Mini DisplayPort to Dual-Link DVI Adapter lets you connect the 30-inch Apple Cinema Display HD to a Mac with a Mini DisplayPort.
and
The Mini DisplayPort to DVI Adapter lets you connect an advanced digital monitor, such as the 20- or 23-inch Apple Cinema Display, to a Mac with a Mini DisplayPort.
Both grayed information has been taken from the description of the products you just linked to.