I don't think it'll help anything other than Michael's ego. Their business model was successful whilst their main business competitor (Compaq, then HP and of course IBM) kept their prices high. Now that HP and Lenovo are matching Dell's prices, customers prefer the support options from the other two companies. This isn't Rollins' fault, it's something inherently wrong with the way Dell work.
Of course, if Michael has realised this and wants to change the company to accommodate it, then fair enough, but with PC hardware becoming increasingly seen as a commodity, Dell need to find something to differentiate themselves if they're going to avoid becoming the next Gateway.