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😱 I don't believe it!! Look what Dell built!
 
This is really lame of Dell. Can you imagine going to Walmart and not being able to buy anything. There is a big difference between consumers and businesses.
 
gateways part 2 but worse

boncellis said:
Not offering computers for sale at a 3000 square foot store? What kind of sense does that make?

I think it's a good idea to let the public see the other things they have to offer, such as their monitors and TVs. There's no comparison between looking at an LCD TV online and seeing it in real life.

If they don't offer anything for sale (which I doubt) I could see this as one of the worst possible jobs in retail:

"Hello, welcome to the Dell Demo Center."
"Can I get a laptop?"
"I'm sorry, we don't sell anything here. But feel free to open Notepad and Calculator on our display models. I think there are a few that aren't stuck in an endless malware-induced loop."

😉

with dell opening a store with no merchandise for pickup is a complete failure from the start. kinda of reminds of the gateway stores... all displays no pickup for nice computers.wait for it to ship in from hq.

dell stop while your in 2nd place
 
Come into my parlour

Well with Dell's proposed failure, I guess there will be more switchers to the almighty Mac!!!
 
Seasought said:
This makes absolutely no sense to me. Not everyone is on the Internet and not everyone is comfortable with ordering online. Some prefer to buy from a physical store. I only see missed profits with doing this.

With Dell's capital, couldn't they afford to house a repair shop in the back for BTO on the spot, repairs, upgrades, etc? Seems like this would make it incredibly popular for those who use/like Dells.

Wth are they thinking?


Why not consider a 'computers built in under an hour' concept? You can go in, 'build' your computer on a high-end piece of hardware with a great big ol' monitor, see how it looks in a fabulous 3D rendition, enter your payment info, and hit submit.

Then, while the various components are plugged into the case in the back of the shop, you head over to the Panda Express at the food court, eat some Orange Chicken, come back in an hour, and pick up your...well, it would still be a piece of crap, but at least you'd be able to go home with it.
 
gauriemma said:
Why not consider a 'computers built in under an hour' concept? You can go in, 'build' your computer on a high-end piece of hardware with a great big ol' monitor, see how it looks in a fabulous 3D rendition, enter your payment info, and hit submit.

Then, while the various components are plugged into the case in the back of the shop, you head over to the Panda Express at the food court, eat some Orange Chicken, come back in an hour, and pick up your...well, it would still be a piece of crap, but at least you'd be able to go home with it.

i won't work because you would have to keep a large number of workers around that wait for customers to come in. if not enough customers order the worker sit around doing nothing but they still get paid.
aside of that there would be no quality control possible. and workers working in downtown boston or los angeles cost about 3x as much as workers in the midwest and 20x as much as workers in china.
also, assmling a standard computer on a assembly line is certainly twice as fast as building a custom machine on a workbench from parts that you have to gather from the warehouse first.

nobody could afford these computers.
 
Brand identity starts young.

thedude110 said:
I think the Apple stores work because Apple has so much cachet -- even in the logo itself. People travel for Apple stores -- will anyone travel for a Dell store?
.

My 2 year old can identify the Apple logo and likes saying "Apple". He has no reaction to Dell, even though we have both in our house.

As an aside - he also loves the Photo-booth application, so on top of preventing a macbook from whining, it can also prevent a toddler from whining... 😀
 
Use for Dell stores

One good use for Dell stores is this:

The other week I was tasked with getting a cheap computer for my wife's grandmother. I generally suggest Dull for people who don't want to go Apple because of price or they need windows... So anyway - research what you want online, go to the local kiosk in the mall, get the person on the brink of making a sale, then say "I've got to discuss this with my friend - can I order this online?"

Well, at this point they see the commission going bye-bye and will give you minor upgrades to beat the online price, just to keep the sale.

If you have to go dell, then this is a way to do it.
 
bericd said:
My 2 year old can identify the Apple logo and likes saying "Apple". He has no reaction to Dell, even though we have both in our house.

As an aside - he also loves the Photo-booth application, so on top of preventing a macbook from whining, it can also prevent a toddler from whining... 😀
Is that a bug or a feature? 😉
 
bericd said:
My 2 year old can identify the Apple logo and likes saying "Apple". He has no reaction to Dell, even though we have both in our house.

As an aside - he also loves the Photo-booth application, so on top of preventing a macbook from whining, it can also prevent a toddler from whining... 😀
Quote of the century 😀
 
Core Trio said:
The eBay stores actually exist, theres one in Cherry Hill, NJ right near where I live.

Of course, the fact that they exist dont make them any less of a bad idea. Ok Im done back to dell..

I actually don't think they are such a bad idea. Obviosly, if you can post on an internet forum you are capable of selling something on eBay, but Grandma (even if she knows how to use a Mac), will have a hard time listing her entire attic of relics. You still have to take multiple pictures of each item, upload them to your computer, resize the pic, create an eBay listing, upload the pics to eBay (or a 3rd party host). At each step of the way, there's ways to enhance the process (HTML, automation), but Granny doesn't know how to do that. So she pays a little extra and it's all done for her.
 
Kind of sounds like the Gateway Country stores that were around a couple of years ago (pertaining to the mail-order bit...). Wow, that worked out great actually. 🙄
 
nws0291 said:
I don't really think you can compare apple to dell in any way. They appeal to different crowds. They are more business oriented and low budget college students. Remember the "dude your getting a dell" crap they had before, that was targetted toward the hs grad going to college who didn't care much about computers and just wanted to look at porn, chat on aim, play sites like addictinggames.com, and maybe do some work. Most cases the parents buy the computer for the kid and they look at it as "hey it's not my computer, i don't care what it looks like". So why would they pay 1100 for a macbook when they can get a inspiron piece of crap that does everything a college kid needs to do for 599. Just incase you didn't know there are far more people out there like that then there is macrumors apple fan boys who crush dells.

Right. 2 different types of customers. Dell's type aren't going to make the trip to a store to merely look at computers and not be able to buy. Apple's customers will make the pilgramage to an Apple Store, sometimes a long drive across state lines, to try, and buy Apple's latest offerings.
 
gauriemma said:
Why not consider a 'computers built in under an hour' concept? <snip>

Then, while the various components are plugged into the case in the back of the shop, you head over to the Panda Express at the food court, eat some Orange Chicken, come back in an hour...

Exactly. Perhaps they're "testing the water" first by seeing if there's enough interest and then they'll incorporate a similar idea. I certainly hope so at least.
 
Mac Fly (film) said:
151853525_30687a580d_o.png
😱 I don't believe it!! Look what Dell built!

Will the salespeople speak English?

If a cow or bull walks into the store, will the employees be allowed to do anything with it???? (kidding...)
 
deejemon said:
If there's only demos and question answering, what do they need with all the space?

Call centers perhaps? 😛

simonthewolf said:
If someone walked up to you in a store and introduced themselves as a 'Dell Genius' you'd bail...

Assuming you could understand them of course. 😀
 
I don't care what Dell does! Why is this and other non relevant stuff (Xbox, Nintendo, etc.) on this website. Maybe it should be renamed: RUMORS
 
BRLawyer said:
"Mr. Jobs, what would ya do to fix Dell's failed retail attempt?"

"What would I do? I'd shut it down and give the money back to the shareholders."

He wins the thread. 😀
 
andiwm2003 said:
i won't work because you would have to keep a large number of workers around that wait for customers to come in. if not enough customers order the worker sit around doing nothing but they still get paid.
aside of that there would be no quality control possible. and workers working in downtown boston or los angeles cost about 3x as much as workers in the midwest and 20x as much as workers in china.
also, assmling a standard computer on a assembly line is certainly twice as fast as building a custom machine on a workbench from parts that you have to gather from the warehouse first.

nobody could afford these computers.

Not necessarily. I'm not talking about assembling computers from scratch. I'm talking about swapping out a few RAM chips or a bigger hard drive--stuff that you, I, and most other Apple users can do in a matter of minutes. There's no reason why that sort of 'customizing' couldn't be done on a 'while you wait' basis.
 
joepunk said:
Dallas, TX

Why?

😕
I live there. I will be on top of this when it opens and get plenty of pictures and talk w/all the Dell nerds and give Macrumors the goods.
 
nws0291 said:
...They are more business oriented and low budget college students. ...

True, but businesses don't go to malls and stores to buy their hardware. The IT departments shop, negotiate, then buy.

On the other hand, mom, dad, and college students do.

On the next hand (?!), with such low price points will they be able to justify the brick and mortar (even supposing greater sales than say and Apple store)?

If they locate in ANY name mall, the seasonal premiums will suck them dry.
An Apple store brings shoppers. I think a Dell store would be just another store, ho hum.

Of course, they might try stand-alone stores, but those will not succeed. They cannot open on every corner, and people will not go out of their way to find a Dell store. Especially (as others have already posted) to buy something you cannot take home with you and can easily purchase over the phone or 'net.
Look at the angst filled posts about the new MacBook. People were chomping at the bit because they had to wait maybe two weeks to get one ordered therough the Apple Store. My experience is no BTO from Dell, Gateway or others EVER shows up in two weeks.

Well, just my opinions, but hey, are there really any others 😉
 
gkarris said:
Will the salespeople speak English?

If a cow or bull walks into the store, will the employees be allowed to do anything with it???? (kidding...)

Come on, drop your prejudice, please...usually Indian programmers and IT workers are MILES better and more creative than any Americans...sorry about that, but you are far from competitive now...that's why Bangalore rules for IT companies in general...

And no, I am not from India.
 
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