Just curious what other types of people are definitely picking up the new MacBook and what their reasons are. I've seen a few other people mention that their type of usage means the 12" rMB is the perfect laptop. Myself: I'm a writer/digital nomad and most of what I do is web-based. I think this 12" rMB will be the perfect machine for people with that kind of usage. Other than that I just do your basics - HD iTunes playback, browsing, e-mail, FaceTime, etc. That said, I do require a desktop OS. It's crucial for the way I work, so an iPad as a primary computer would never work for me. I also like to customize/tweak OS X with some of the add-on apps that are available, settings/features which make me more productive. So in that way, I consider myself to be a power user in a way that someone using an iPad as their primary device isn't. Many writing apps I use are also exclusive to Mac OS X, thus another reason why I could never go Windows. I'm not worried at all about the processing power. I've heard the Core M being compared to the performance of the Intel processors in the 2012 MBA, a machine that I had before switching to the rMBP. And that was fast enough for me. I'll be getting the 1.3 GHz version anyways. I'm quite excited.