Design Feedback, please

Discussion in 'Design and Graphics' started by IgnatiusTheKing, Jan 6, 2014.

  1. IgnatiusTheKing macrumors 68040

    IgnatiusTheKing

    Joined:
    Nov 17, 2007
    Location:
    das Fort
    #1
    Two factions at my company are battling over which homepage redesign is best. Was hoping I could get some designers to take a quick (like, one minute) preference test to help out.

    After taking the test, if you'd like to give more in-depth feedback here, by all means please do.

    Link

    Thanks!
     
  2. Consultant macrumors G5

    Consultant

    Joined:
    Jun 27, 2007
    #2
    Do some live AB testing to see which one results in more of whatever you are going for (purchases / inquiries / signup / etc)
     
  3. IgnatiusTheKing thread starter macrumors 68040

    IgnatiusTheKing

    Joined:
    Nov 17, 2007
    Location:
    das Fort
    #3
    That's been discussed and will happen. This is an interim step because of some hard heads (plus production time is longer than mockup time).
     
  4. ezekielrage_99 macrumors 68040

    ezekielrage_99

    Joined:
    Oct 12, 2005
    #4
    I love the smell of design by committee in the morning, smells like victory.
     
  5. IgnatiusTheKing thread starter macrumors 68040

    IgnatiusTheKing

    Joined:
    Nov 17, 2007
    Location:
    das Fort
    #5
    It's not design by committee. It's "prove the designers know what they're talking about and stop trying to micromanage them".
     
  6. ezekielrage_99 macrumors 68040

    ezekielrage_99

    Joined:
    Oct 12, 2005
    #6
    Even better :)

    Been there and done that before, you'll get there though it's always going to be a hard sell.

    Good luck.
     
  7. IgnatiusTheKing thread starter macrumors 68040

    IgnatiusTheKing

    Joined:
    Nov 17, 2007
    Location:
    das Fort
    #7
    Thanks. Our profession really can be a beatdown sometimes. Everyone with Word or PowerPoint is a designer. :rolleyes::(
     
  8. ezekielrage_99 macrumors 68040

    ezekielrage_99

    Joined:
    Oct 12, 2005
    #8
    Sad and very true…

    The issue I've found many "board level" good ideas are heard and added into the design process due to seniority even if it's a terrible idea. Well it keeps me busy as a dreamkiller.
     
  9. citizenzen macrumors 65816

    Joined:
    Mar 22, 2010
    #9
    As a designer and a golfer I prefer, "700,000 Tee Times. 6,300 Golf Courses. One Search. No Fees."

    That makes more sense to me than, "Saving 78% on the same round of golf."

    Plus the blue bar lends more contrast.

    The only problem is that visual hierarchy trumps all.

    I still read, "A free time search engine with no strings attached" before I get to any of the good stuff.
     
  10. R1PPER macrumors 6502

    Joined:
    Oct 1, 2008
    #10
    I like the blue band one...but im not sure if this is a troll topic
    .
     
  11. IgnatiusTheKing thread starter macrumors 68040

    IgnatiusTheKing

    Joined:
    Nov 17, 2007
    Location:
    das Fort
    #11
    The problem is that no one has ever done what we're doing for golf, so we felt like we needed to educate the user that they're searching multiple websites at once. The roadmap calls for moving that bit further down the page at some point (3-6 months) after our traffic gets up. I've already designed that one, in fact.

    Thanks for the feedback, but…what's trollish about it?
     
  12. SwiftLives macrumors 65816

    SwiftLives

    Joined:
    Dec 7, 2001
    Location:
    Charleston, SC
    #12
    Apologies - I tried taking it. My browser crashed. Now it won't let me take it again.

    FWIW, I preferred the one with more blue and the text "Search over x courses and compare tee times." I felt as though that was a better call to action than "Save up to 78%..."
     
  13. IgnatiusTheKing thread starter macrumors 68040

    IgnatiusTheKing

    Joined:
    Nov 17, 2007
    Location:
    das Fort
    #13
    Thanks for the feedback. Odd that it wouldn't let you take it again.
     

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