As a 5c owner, several months after the 5s/5c launch, i've come to the conlclusion the 5c didn't do what Apple intended it to do... I see very few of them in the streets in NYC - most people have or 4/s or 5/5s. I like the color and look of my phone, but it didn't seem to either expand Apple's addressable market or take any real share of 5s sales at a higher margin for Apple. So let's assume Apple scraps the 5c next year (which appears likely). Can we design a phone that is free on contract or about $400 off contract that 1) Attracts new users to iPhone 2) Maintains a mimimal profit margin loss compared to the iPhone 6? The iPhone 5c was an attempt to do this, but ended it up in a murky middle where it was not cheap enough to be seen as a value but also seen as not good enough to merit its own price (I disagree with both views, the market playe dout the way it did). I don't believe Apple can really design a phone in this manner effectively, but would love to hear your thoughts.