Despite M1 Pro and M1 Max Performance and Efficiency Gains, Intel Still Hopes Apple Will Do Business With It

[MacRumors]

Just two days after Apple further advanced its Apple silicon portfolio with the M1 Pro and M1 Max, marking the first professional high-end chips designed for the Mac, Intel is reportedly making yet another attempt to win Apple back as a customer.

A day before Apple's long-awaited "Unleashed" event, Intel's CEO, Pat Gelsinger, said despite Apple moving away from his company's processors, he still hopes that Apple will return to Intel as a customer. Apple announced in June of 2020 its two-year-long transition to Apple silicon for the Mac, and despite Intel's best hopes and dreams, Apple is continuing its momentum to break up with it.

Now, a new report from DigiTimes is further indicating Intel is still trying to win back Apple as a customer. According to the report, Intel, alongside Samsung, is "striving to win orders for Apple's in-house developed Mac processors." Such a move from Apple would mean the company no longer relies entirely on TSMC for the production of its Mac processors, a decision that sources quoted in the report say is unlikely.

Intel's actions and comments publicly and seemingly behind closed doors could not be further apart. While Intel's CEO publicly expressed his wish to have Apple back as a customer, the company continues to run anti-Mac marketing campaigns targeted towards Apple and the Mac. Oddly enough, these campaigns, which have ranged from "social experiments" to tweets that backfired, all occur as Intel and Apple still work together to an extent.

After the new 14-inch and 16-inch MacBook Pro, Apple no longer has an Intel processor in its entire MacBook (Air and Pro) lineup. Apple still has the larger 27-inch iMac, the Mac Pro, and a high-end Mac mini running with Intel processors. All of which are expected to be updated next year, with the latter happening sooner rather than later.

An Intel spokesperson declined to respond to our email asking for a comment about the M1 Pro, M1 Max, and Apple dropping even more Intel-powered Macs from its lineup.

Article Link: Despite M1 Pro and M1 Max Performance and Efficiency Gains, Intel Still Hopes Apple Will Do Business With It

 

[WristyManchego]

Your move, Intel.

 

[markfc]

It’s smart not to have all you manufacturing in one basket.

 

[pavvel]

I just spat my coffee out laughing. Yeh, ok good luck with that Intel.

 

[Psychicbob]

*Sounds of sobbing on front door step*

 

[NBAasDOGG]

"An Intel spokesperson declined to respond to our email asking for a comment about the M1 Pro, M1 Max"

Apparently the Fanboys from MacRumors are spamming companies (Intel) with emails in the hope for a triggered reaction to generate some material for their articles.

What a pity…

 

[andrewxgx]

previous CEO had his head deep between his asscheeks but this guy takes that to another level

 

[Serban55]

Intel is desparte, understanding

 

[iBluetooth]

They are not trying to sell the CPU's any more to Apple, but to get part of the foundry business would be valuable.
This talk is probably meant mainly for the Intel stockholders, to keep their hopes up, but if Intel can catch up with TSMC, then they might get foundry business.
But the big risk is that Msft is now designing their own ARM chips and Google just started also designing their own ARM cpu for probably an upcoming higher end laptops for consumers.

 

[JohnnyApple$eed]

Bro… she left you. It’s over!

 

[ErikLee]

Apparently the Fanboys from MacRumors are spamming companies (Intel) with emails in the hope for a triggered reaction to generate some material for their articles.

Don’t all Jurnalists sends e-mails to Companies for reaction to generate some material for their articles?

 

[MJaP]

Apple will (eventually) go with whatever solution offers the best solution to generate revenue for them. They moved from PowerPC to Intel because PowerPC was so abysmally underperforming compared to Intel due to lack of development by IBM, now Apple have moved from Intel to their own M processors for the same reason. Apple could potentially shift again in a decade or so should Intel or another CPU manufacturer outperform the M chips... however unlike in the past there would be more resistance to do so as Apple now has full control over design and production and as we all know Apple won't want to give that up easily.

 

[LeeW]

Seems more like MR having a quiet news day and just stirring the pot given they have already covered this in a previous article. No other reason to bring it up again.

 

[Strider64]

It’s smart not to have all you manufacturing in one basket.

In this case I don't think it would as Intel then could reverse-engineer the M1 then modify it a little to come up with their own version. I highly doubt that Apple will reach a deal with Intel on this.

 

[MacFin]

Intel really comes across like a narcissist here. They cause heated situations (pun intended), promise you stuff that they don't do or deliver, claim that they are the best and still speak badly about you behind your back. And yet, they still want you to come back to them after all of the nastiness they have done to you.

 

[winxmac]

Intel to Apple: Baby Come Back by Player

 

[BootsWalking]

The previous story was about Intel winning back Apple's business for Intel's x86 chips. This new story is about Intel+Samsung winning Apple's business to manufacture Apple's chips in place of TSMC. The latter seems much more plausible since having a second-source for a critical part makes a lot of sense for Apple.

 

[anthorumor]

Maybe if Intel innovated in the second half of the 2010s.

However, they are committing to building and developing their own foundry’s and Apple’s chip design is no secret (albeit at high level), so they could catch up quickly, especially if tensions are high in Taiwan.

Their current marketing strategy however, is abysmal.

 

[orbital~debris]

"An Intel spokesperson declined to respond to our email asking for a comment about the M1 Pro, M1 Max"

Apparently the Fanboys from MacRumors are spamming companies (Intel) with emails in the hope for a triggered reaction to generate some material for their articles.

What a pity…

Yes, there’s been a noticeable shift to more provocative tone from MacRumors editors of late.

For example, look at some of the article headlines. They often seem intentionally worded to generate strong reactions in the comments, and polarise debate – instead of encouraging a rational middle ground approach.

 

[heystu]

I love Pat's optimism. "Yeah I know my girlfriend left me, but I'm sure she'll come back soon." "Yeah I know she's now engaged, but it's just temporary, she'll be back soon." "Yeah I know she's now married with kids and living on the other side of the world, but I'm pretty sure she'll be back any day now..."

 

[SimeoneSergio]

Intel really comes across like a narcissist here. They cause heated situations...

Intel just causes heat, they've been producing induction hobs instead of processors for a way too long time

 

[Internaut]

It’s smart not to have all you manufacturing in one basket.

If Taiwan falls, Apple falls (or at least has a very hard time). If they can't yet manage 5nm, perhaps Intel or Samsung could still supply desktop Apple silicon?

 

[Nicole1980]

*Sounds of sobbing on front door step*

Any one else think quips like this are getting stale? Every time theres any story about Intel ...

 

[Workerbee Redux]

In this case I don't think it would as Intel then could reverse-engineer the M1 then modify it a little to come up with their own version. I highly doubt that Apple will reach a deal with Intel on this.

LOL, no. That's not how industry works. First, good luck reverse-engineering any trade secrets out of 30bn transistors, that would take years. Second, the NDA's prohibiting this would stipulate heavy penalties. Third, the damage to intel's reputation would be immense.
In fact, intel and Apple would work together to get Apple's IP on intel's foundries.

 

[Sullivan0930]

i think intel might be bipolar.