So let me get this straight, please correct me if I'm wrong. Say I'm toying around developing apps for the app store. I get 70% of all sales of my apps, right? So if I'm clever enough to develop an app that I charge $0.99 for, and it's desirable enough that 100,000 people want it, which totals $99,000, will I have $69,300 deposited to my bank account (taxable, of course) ??? There must be some people getting freaking rich. Obviously corporate companies that are putting in serious development time aren't making as much pure profit, but the basement developer is really turning profit, it seems. What am I missing? Hell, even if I develop a (relatively) weak app that only sells like 1000 copies, $693 bucks in my account is $693 I didn't have before!