**Note - I noticed I wrote 'though' instead of 'thought' in the title - my apologies. So it's 1:15am here, I don't yet feel like sleeping, and while looking at my HTC One I was inspired to put pen to paper (so to speak). Over the last 2-3 years, I've done a loop of every ecosystem. I used to be an Apple Store employee, so naturally I had the 4, then the 4S, and for a very brief period of time I had the 5. I then tried a Lumia 800 (I know it was outdated at the time, but it was a freebie that I had the chance to use for a few weeks). Then I went to the S3, and the S4, and now I have a HTC One. I've got to say that for the first time in a long time, I feel like the mobile industry is letting us down. I mean, its no secret that different manufacturers focus on different aspects of their products to make them unique, or to focus on that OEM's 'vision'. Apple has it's ecosystem, Samsung has it's specs, Sony has it's cameras/waterproofing, HTC...well, HTC tries to go for a bit of everything I guess. The point of this post, however mundane it may seem (and however much I might groan tomorrow morning when I read it again), is to just illustrate how the industry seems to so obviously let key competitor advantages go un-addressed in their new products. I'll start with my most recent example. I had an S4 that I bought on launch day, here in Brisbane, Australia. Coming from the S3, I had a fair idea of how it would work, and I quickly got into rooting and modding the hell out of it. The screen was fantastic, I loved the expandable storage and removable battery - and the camera was really, really top notch (for everything other than low light). I decided that after having the S3 and 4, I wanted to try something different, so I picked myself up a black HTC One (I think the black looks much better than silver). Immediately, differences were noted. I never thought that the build of the S4 was poor, but the One is spectacular. GREAT feel in the hand, perfectly machined and just really really sexy looking. The screen was great as well. I prefer the slightly more saturated tones of an AMOLED display, but the LCD is still really gorgeous. The idea of speakers on the front is genius. How has no-one thought of doing this before? All of a sudden, the plastic build of the S4 was a shortcoming. But the shortcomings of the One became PAINFULLY apparent as well. For everything stellar about the One, there is something mediocre (or worse). The standout is the camera. My god, this thing is horrible. Is it possible to get decent shots out of it? Yes. Is it easy? No. To get similar to the level of quality that I found on the S4, I had to really try to set certain shots up. And the UltraPixel thing, I feel is little more than a marketing gimmick. Does it have better low-light shots? Marginally. I also feel that the battery life of the One is slightly less impressive than the S4...but I don't have the S4 anymore, so I can't do a side by side comparison. If we could somehow fit the hardware of the S4 into the body of the One, well that would just be amazing. Then of course we have the Apple corner. To be honest, I really tried to like this season's offerings from Apple. I REALLY did, to the point where I went into my old workplace (somewhere I'm not super-welcome anymore, now that I don't carry an Apple phone) and played around with the 5S and 5C. I sort of half came close to wanting a 5C, because the bright colours were something different and unique, but again, the shortcomings reared their ugly heads. For every handset with meticulously machined holes and brilliantly smooth, exceptionally solid polycarbonate - it was still a phone with last year's hardware, running this year's OS, which feels tired - to say the least. Every time I thought about going down the store to pick up a 5C (which I so nearly did last saturday, like, I was literally about to get in to the car), I kept thinking about what I'd be giving up from my Android device: - That gorgeous, big screen - Drag n' Drop functionality - Not being tied to iTunes - Not being able to share to and from any app - Not being able to refund apps I've paid for and not liked - Home screen customisation - ROMS/Mods/Tweaks - Choice of default app setting - Choice of keyboard You get the idea. For everything that is appealing about an Apple handset, there's one or two things that are just dealbreakers for me. I don't think I could live without SwiftKey anymore. Honestly, I feel that if HTC had at least put a proper camera into the One, I'd be completely stoked with it, and could forgive the other shortcomings. But it really is a low point for the phone, and unfortunately I can't see anything coming out soon that makes me too excited (maybe Nexus 5, we'll see). So there you go, my late night rant. It's taken me about 20 mins to type this, and while I'm insanely tired, I think that I may have made some decent points. Thanks for reading it all, and goodnight.