Become a MacRumors Supporter for $25/year with no ads, private forums, and more!


macrumors bot
Original poster
Apr 12, 2001

Devoted Health, a private medicare provider that offers Medicare Advantage plans in Florida, now provides the Apple Watch as a benefit to its members, reports CNBC.

Devoted Health says it is the first private Medicare provider to offer the Apple Watch as a fitness option, providing its members with up to $150 to put towards an Apple Watch model. Apple sells the Apple Watch Series 3 for as little as $199.


Plans from Devoted Health now list a $150 per year benefit in "Wellness Bucks" that can be put towards classes, programs, and "wearable devices like an Apple Watch" with the aim of offering members options to "keep healthy outside of the doctor's office."
"We are pleased that CMS agrees that there is a wide variety of ways that older Americans can keep healthy, including fitness and nutrition classes, and activity monitoring devices such as the Apple Watch," said Devoted Health spokesman Kenneth Baer. "We are thrilled to be the first Medicare Advantage plan to collaborate with Apple, and give our members the chance to use their Devoted Health Wellness bucks towards purchasing an Apple Watch. Using innovative technologies to improve the quality of care is core to our mission."
According to CNBC, Apple has been talking with companies like Devoted Health "for months" about subsidizing the cost of the Apple Watch, with Medicare Advantage plans potentially offering an untapped market for Apple, allowing the company to get its devices in the hands of more senior users.

CNBC contacted other Medicare Advantage plans that said they are also considering offering the Apple Watch as a fitness benefit in the future.

Article Link: Devoted Health Becomes First Private Medicare Provider to Offer Apple Watch Benefit to Members


macrumors regular
Jun 10, 2009
One company in the UK has been doing this for a few years. Does the article mean first time in the US?


macrumors member
Sep 11, 2005
There are companies in Australia that do this also. My concern is privacy.

I’m aware of a couple of companies that are service providers (transport and retail) with a lesser known health insurance company under the same umbrella. The service part of the company offers the watch as an incentive and encourages people to use the company’s own exercise app to record activity as each step counts towards a rewards point. When reading the Ts & Cs however, it states that data is shared within all sections of that company - including the insurer. Potentially if you’re also a customer of the company’s health fund/ insurer, the information gathered by the watch could be used against you when making a claim. For instance if you had a heart attack, they could deny your claim if you didn’t exercise ‘enough’ (even though it’s not unheard of for a fit athletic person to have an MI), using the watch’s data to support their reason to deny the claim. They could state that the customer wasn’t taking active measures to prevent the attack, so is therefore responsible for it because they weren’t exercising consistently
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.