Did anyone ever uncover the reason why they removed the "MacBook Pro" wording from mid-2012 to 2015?


aevan

macrumors 68040
Feb 5, 2015
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I was always kind of wondering this. Felt very prototype-y.
We can only guess, but the 2012-2015 MBPs have a different material on that spot - there is a thin aluminium plate there (at least I think it's aluminium) on 2016/17 ones, and it's glass on older ones. But who knows, maybe they wanted to change things a bit. On the 2012-2015 the name was on the back plate, btw - and, in fact, it corresponded to all other devices (iPhones, iPads, iMacs - all have the name on the back - so perhaps it was a design decision for consistency and in 2016 they decided to mix things up again a bit).

It's far from a good reason to upgrade, but I love how new MacBooks and MacBook Pros have their name below the screen, it's cool and very pretty.
 

benguild

macrumors 6502a
Original poster
Jul 29, 2003
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Oh yeah, that's a good point...
It looks like they went out of their way to add it via that overlay plate on the newer ones.
 

turbineseaplane

macrumors 603
Mar 19, 2008
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I sort of wish they'd just put a super subtle little Apple logo there instead of nothing..

(looking at it now and I just can't not see something "wrong" with absolutely nothing there - I'm conditioned to it....haha)
 
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aevan

macrumors 68040
Feb 5, 2015
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Best guess sales & marketing, certainly nothing technical. Personally preferred without, comes across as rather vapid in 2017.

Q-6
Heh, you really don't like ANYTHING about the new MacBooks, do you? :)

Personally, I like it. It's the classic look, back again.
 

mcnallym

macrumors 6502a
Oct 28, 2008
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The last Macbook as such was 2010, 2011 just had Macbook Air and Macbook Pro's. Macbook's then re-introduced in 2015.

I believe that got a new enclosure for the MacBook Pro in 2012 that ran through to the 2015 model then a change to the 2016. With no Macbook as such in 2012 may have decided was easier to simply have Macbook rather then the Pro. The Air retained the Air though so could just be coincidence.
 

Queen6

macrumors 604
Heh, you really don't like ANYTHING about the new MacBooks, do you? :)

Personally, I like it. It's the classic look, back again.
Never like it to be honest, just seems unnecessary and goes against the simplicity of the design; Macbook PowerBook is not too bad the whole "Pro" thing is kind of tacky and just as sales thing.

Q-6
 

simonmet

macrumors 68020
Sep 9, 2012
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I prefer it gone too. Apple has an unmistakable design aesthetic, they don't need branding like that. Everyone knows it's a MacBook and no one cares if it's "Pro".

The Apple logo on the back is enough.
 

Darkashnet

macrumors regular
Jul 15, 2010
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The fact they put it back doesn't bother me much as the bezel is thinner and it is subtle and out the way down there. It never draws attention.
 

TechZeke

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Jul 29, 2012
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San Antonio, TX
Never like it to be honest, just seems unnecessary and goes against the simplicity of the design; Macbook PowerBook is not too bad the whole "Pro" thing is kind of tacky and just as sales thing.

Q-6
Totally agree. I actually thought Apple originally removed it from the rMBPs for design and simplicity reasons.

Especially owning a late 2013 rMBP for 3 years now, the branding back on the 2016 models just looks weird now.
 

macintoshmac

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May 13, 2010
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I think, since those machines were really good, Apple didn't want people to think they actually designed and made machines for Pros, hence, were kinda ashamed to put MacBook Pro branding on those ones.

Seeing how 2016 ones are making people feel these are not Pro machines, Apple is once again back to marketing them as Pro notebooks. That's how the Reality Distortion Field always works, don't call it what it is, and call what it is not. What say, whine brigade?

/s :p
 

rasputin1969

macrumors 6502
Mar 4, 2010
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Sales and Marketing Vs Design I should imagine. Marketing would want the logo/model plastered everywhere while Design would want the industrial design to shine.

I hate in your face logos and model numbers. It’s one of the things that sets Apple apart in the phone market. While you’re using the phone you’re not subjected to static space consuming logos, which is the opposite experience to the likes of Samsung. I therefore applauded the decision back in 2012 to remove the in your face wording in the MBP.
 

macintoshmac

macrumors 68040
May 13, 2010
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Sales and Marketing Vs Design I should imagine. Marketing would want the logo/model plastered everywhere while Design would want the industrial design to shine.

I hate in your face logos and model numbers. It’s one of the things that sets Apple apart in the phone market. While you’re using the phone you’re not subjected to static space consuming logos, which is the opposite experience to the likes of Samsung. I therefore applauded the decision back in 2012 to remove the in your face wording in the MBP.
In all earnestness, it was hardly ever in the face. The font colour and the whole plaster has been done rather marvellously that it never gets in the way of sight unless we are specifically looking for it.
 

New_Mac_Smell

macrumors 68000
Oct 17, 2016
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It's just sales and consistency... Apple's brand is by far their most valuable product after all.

More and more PC makers are 'copying' Apple's design. Apple tends to design photogenic computers which appear in films/tv, writing 'MacBook Pro' on the front simply reinforces the product against competitors in that situation.

The obsessive reasoning would be that they were growing tired of Myriad and didn't develop San Fransisco in time for the rMBP. From a design perspective it's the only readable text on the device, which people will automatically be drawn to, and when looking at it your eyes are observing the whole device/design as opposed to writing it along to top for instance. Either way it's a conscious decision. I don't have a rMBP to hand to measure, but it could even be as simple as white space issues around the logo in regards to the dimensions of the lower bezel.
 

boss.king

macrumors 68040
Apr 8, 2009
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I wish they had kept that going, I really dislike The branding under the screen. It's unnecessary, like tattooing your own name on your forearm.