Did Apple just kill the case industry?

Discussion in 'iPhone' started by Screwtape, Jul 16, 2010.

  1. Screwtape macrumors regular

    Joined:
    May 10, 2009
    #1
    I've been meaning to purchase a case for my iPhone 4 since I bought it, but mostly I've been waiting for a good choice (and by that, I mean waiting for switcheasy). But now that I can get a bumper or another case for free, I don't see the point in purchasing one.... And I doubt I'm the only one with this opinion.

    So did Apple just kill the case industry? Because I can't imagine they're happy about this.
     
  2. vistadude macrumors 65816

    Joined:
    Jan 3, 2010
    #2
    First of all, the bumpers are ugly as can be, and do almost nothing to protect the iphone, so lots of people will buy other cases. And the "case industry" produces cases for lots of phones, so there's lots more to come from them.
     
  3. oakland6980 macrumors member

    oakland6980

    Joined:
    Jun 21, 2010
    #4
    i'm sure apple is paying them. so they probably don't care where they get their money. Either apple or a customer. Right?
     
  4. hipvamore macrumors regular

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    Jul 2, 2008
    Location:
    CT
  5. JayLenochiniMac macrumors G5

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    New Sanfrakota
    #6
    People asked the same thing when Apple came out with their bumpers.
     
  6. livingonvideo13 macrumors regular

    livingonvideo13

    Joined:
    Jun 19, 2009
    #7
    Actually this is good news for many case manufactures since Apple can not produce enough bumpers. This means that Apple will be buying at least 1 million cases for its customers.
     
  7. uiop. macrumors 68020

    uiop.

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    Location:
    Grand Rapids, MI
    #8
    No. People buy more than one case over the course of their ownership of a phone.
     
  8. bowlerman625 macrumors 68020

    bowlerman625

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    Jun 17, 2009
    Location:
    Chicago, IL area
    #9
    Wirelessly posted (Mozilla/5.0 (iPhone; U; CPU iPhone OS 4_0_1 like Mac OS X; en-us) AppleWebKit/532.9 (KHTML, like Gecko) Version/4.0.5 Mobile/8A306 Safari/6531.22.7)

    No they didn't
     
  9. eawmp1 macrumors 601

    eawmp1

    Joined:
    Feb 19, 2008
    Location:
    FL
    #10
    Are you serious? There are myriad different tastes in style and ther will be a myriad of cases from manufacturers hoping to cash in on this fact. Think first...post later.
     
  10. rangtang macrumors member

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    Jul 14, 2010
    #11
    This is just like asking if BP just killed the..... oh wait :(
     
  11. ChazUK macrumors 603

    ChazUK

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    Feb 3, 2008
    Location:
    Essex (UK)
    #12
    No.

    The case industry will be getting their money from Apple instead of you.
     
  12. speed12 macrumors regular

    Joined:
    Oct 25, 2008
    #13
    Nah I don't think so. Personally I'm after a very slim case (cygnett frost, incipio feather etc) so although I'll still claim my free case, if there isn't a slim one in the options list then I'll probs still buy one at a later date. And of course as others have said, Apple will be paying for the ones they give us for free.
     
  13. cocky jeremy macrumors 68040

    cocky jeremy

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    Jul 12, 2008
    Location:
    Columbus, OH
    #14
    They're about the LEAST ugly cases made. That said, i'd rather break my iPhone in half and be forced to buy a new one than to use ANY case.
     
  14. iVeBeenDrinkin' macrumors 65816

    iVeBeenDrinkin'

    Joined:
    Oct 17, 2008
    #15
    Do you think all the 3rd party case manufacturers are going to give Apple free cases? NO!!! Apple will allow you to get a free case, that they were already going to sell on their site, that they bought at wholesale. Then, they will "eat", that wholesale price. Seriously, KILL THE INDUSTRY???
     
  15. Phokus macrumors regular

    Joined:
    Jul 17, 2010
    #16
    Depends, is apple going to let you choose cases from any case company? Or are they just going to source a select few? I predict some case companies are going to get hurt, there are just so many of them that they couldn't possibly source all of them.

    So yes, apple is applying a bandaid to appease customers while hurting some 3rd party companies in the process.
     
  16. GfPQqmcRKUvP macrumors 68040

    GfPQqmcRKUvP

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    Terminus
    #17
    He's right.
     
  17. normwood macrumors 6502a

    normwood

    Joined:
    Sep 12, 2008
    Location:
    In a house...duh!
    #18
    I have had my iP4 since July 1st. I own a Speck Candyshell, Switcheasy Nude, bumper case, Waterfield sleeve (two different ones) and one other case whose name escapes me.

    I do believe I am personally supporting the entire case industry myself....they aren't going anywhere. :D

    Steve
     
  18. cowsrus macrumors 6502

    Joined:
    Mar 17, 2008
    #19
    we arent getting bumpers, we are getting 'other cases'

    they will give us the option between a couple different kinds because they cant make enough bumpers fast enough
     
  19. Stiss macrumors 6502a

    Joined:
    Apr 18, 2009
    Location:
    England
    #20
    2 things to remember here:

    1. Apple will buy the cases like they usually do. The suppliers and manufacturers are not going to miss out.

    2. Apple buys the cases at cost and retails them for profit. Look at the bumper for example they cost £25 in the UK. It probably costs £5 to make. Total cost may come to £10 with distribution etc.

    So lets say the overall cost of one of those things is £10. Apple make £15 profit.

    Now lets say they give away 3 million cases which each retail for £25 but have a cost of £10.

    Cost = £30,000,000
    Retail = £75,000,000

    So it's still expensive, but not as expensive as every one is making out!

    *My figures are just for example. They probably make ton's more profit on them, I don't know.
    Realistically the overall cost of one is probably less than £5 *
     
  20. fabian9 macrumors 65816

    fabian9

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    Nov 28, 2007
    Location:
    Bristol, UK
    #21
    £5 to make a bumper? more like 5p!
     
  21. Stiss macrumors 6502a

    Joined:
    Apr 18, 2009
    Location:
    England
    #22
    Exactly!

    I'm just trying to demonstrate that it's not going to cost the $90,000,000 (£58,000,000) that people say it will.
     
  22. wirelessmacuser macrumors 68000

    wirelessmacuser

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    Dec 20, 2009
    Location:
    Planet.Earth
    #23
    The number of iPhones in use is so large, that the business of making cases is only going to get bigger.
     
  23. marksman macrumors 603

    marksman

    Joined:
    Jun 4, 2007
    #24
    They might have killed the wholesale $8-$10 case industry for the iPhone 4, but nothing beyond that. And they will not have killed it, they will actually have created a ton of sales for it.

    People may opt for a less expensive case rather than paying for a more expensive one, but some people will still buy more expensive cases, or ones not included in the offer.

    Apple rounding up what is going to probably amount to 3-5 million actual cases, is going to take a lot of work from them and other case makers.
     
  24. TheBritishBloke macrumors 68030

    TheBritishBloke

    Joined:
    Jul 21, 2009
    Location:
    United Kingdom
    #25
    If Apple don't provide a switcheasy option (very unlikely that they will include them, as they don't sell their products in Apple stores), then I'll just pick some random case from the list that I've never heard of to try out 8]
     

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