This is the first year ever that iPhones haven't gone out stock within hours after the pre-orders started. But maybe it wasn’t that iPhones didn’t sell well, maybe it was that Apple was not selling iPhones anymore. The new models may share the same name, and OS, but are in so many ways different. Different displays, different focus(maybe the first time phones are not thinner and lighter), different authentication l(FaceID vs TouchID), different UX(swipe up vs button), stagnant design, no longer selling last uear’s model, different marketing(for the first time we have excsessive high-end and low-end), different release dates, and most of all different price points. In many ways 8+ was the last of the iPhones. Apple seems to be in confusion, making consumers confused and sales numbers show that. They are still doing well in profit, but stock market noticed that something is not going well with the Goose.