Different packaging for all three versions

[parkds]

While we knew that the Edition version had a special box, this is the first I have seen about the Apple Watch and Apple Watch Sport being boxed differently.

From the AMA with Nilay Patel:

[–]jdoller123
How was the Unboxing experience? What does it look like?

[–]reckless1280
It's different for each one. The Sport comes in a long oval plastic case with a clear top; the, um, Regular, comes in a white plastic box with a felt lining, and the Edition is like, an entire sensory experience with a built-in MagSafe charger.

 

[SHKLMRE]

interesting, I got excited about the unboxing of the Apple Watch, looks like I won't have that experience with the sport. I can't wait to find an unboxing video of the Edition... I want to see how magnificent the box is.

 

[Patriot24]

This makes a lot more sense all of a sudden:

When the packaging was revealed on Instagram a few days ago, I wondered what had happened to the packaging shown above. At the time, we all thought it was for straps. Now we know that it is for the Sport model.