While we knew that the Edition version had a special box, this is the first I have seen about the Apple Watch and Apple Watch Sport being boxed differently. From the AMA with Nilay Patel: jdoller123 How was the Unboxing experience? What does it look like? reckless1280 It's different for each one. The Sport comes in a long oval plastic case with a clear top; the, um, Regular, comes in a white plastic box with a felt lining, and the Edition is like, an entire sensory experience with a built-in MagSafe charger.