Full Article Here 14) How did you come to be involved with the Digg project? Digg started in September 2004 as a personal project. At that time, I was working at TechTV and I always had interesting side projects that I was running out of the house. I was a big fan of MacRumors.com and how some of their Page 2 stories that didn't quite make the home page, were still really interesting. That got me thinking about all the great content out there that no one could see. That's really where I started thinking about how it would be cool to give that control back to the community. So, digg really started out as a social experiment in how masses of users could control and promote content without the external editorial control. After a very short time, we realized that we were on to something, as digg was becoming a great resource for breaking news stories, sometimes even before traditional media.