Re: 'Digital Video Editing' Magazine Slams Apple and G5
The shame of it is that we know that EVERYONE cheats on benchmarks, not just Apple alone.
In fact, Mr. White himself manipulated the benchmark testing by cherrypicking what he put up against the G5. Note also that he conveniently ignores the ~25% variance to be found in Benchmarks of the P4 or Xenon chips on the webpage he cited.
Is it not the height of hypocracy to be guilty the same thing that you're publically condemning another party of?
The bottom line here is that if DVE magazine condones Mr. White slamming Apple on a benchmark, then for journalistic integrity and ethics, then they had better slam everyone else for playing the same game. My above question is rhetorical: to single one business out for 'special treatment' is hypocracy, pure and simple.
This article was an opportunity lost - - to discuss how everyone "cooks the books" on benchmarks. Instead, its merely just another diatribe rankling on one specific vendor.
The good news is that Mr. White's article did contain a link to a nice (6 page) interview with Apple Senior Vice President of Hardware Engineering Jon Rubinstein, which, while undated, was obviously done last week (6/23-27). IMO, its worth reading.
Interestingly, it was how Jon was apparently unaware of the AMD Opteron from BOXX Technologies that shipped earlier this month, and because Jon's staff apparently wasn't lickety-split in leaping to answer Mr. White's questions on relative benchmarks as their highest priority in the world that prompted Mr. White to try to discredit Apple in this Editorial.
And in that attempt to discredit, Mr. White defended his attack with the statement:
"When nobody from Apple ever did get back to me, I pressed the company via email for a comment on this discrepancy."
But let's get the story straight: what Mr. White wanted, Apple did not have.
And in order for anyone to provide it was not something that could be done in a few hours, or even a few days. He never had a specific deadline that Apple had promised a response.
And in the end, Mr. White waited LESS THAN A WEEK before going on the attack. And in doing so, this attempted discrediting backfired on Mr. White
Afterall, anyone who's got any familiarity with testing hardware knows what's involved to generate a quality benchmark run on a brand new set of hardware:
1) you go get budget approval
2) you go buy the hardware
3) wait for it to ship
4) wait for it to get through receiving
5) set it up & configure it
6) load and run the benchmarks
7) check the results; (build/test/fix)
8) rerun the benchmarks a few more times
9) run the validated set
10) write up the results
11) run the report through managment
12) run the report through legal
13) revise and issue the press release
Assuming that the BOXX can ship in <24 hours, I'd be floored if this could be done - properly - within a week, and I'd be pleasantly surprized if this could all be done in less than two weeks; YMMV.
So regardless of if Mr. White is technically right or wrong about the performance of the Boxx vs. the G5, IMO, it was grossly ethically wrong for Mr. White to "jump" on this issue because it he's not really provided a reasonable amount of time for the accused respond.
Instead, Mr. White is acting like a pouting brat who didn't get immediate gratification of a month's worth of work turned around in mere days, and not a seasoned, objective professional.
YMMV, but as far as I'm personally concerned, Mr. White has forfeited his Journalistic Integrity, and this reflects poorly on both himself and the website he writes for, digitalvideoediting.com.
Goodbye, Mr. White, and goodbye to digitalvideoediting.com. Since you've proven yourself incapable of journalistic integrity, I'll go elsewhere for my impartial and objective product news for this technology field.
-hh
PS: I took a look at the Boxx website. One you increase the standard 40MB hard drive to the next larger size (120GB), add Firewire, and add a DVD-R/CD-RW "Superdrive" equivalent, you're over $4K ($4,149 for a 242, although you could have gone for a slower 240 at $2,880), which means that the DP 2GHz PowerMac's may be ~33% slower (a claim yet to be validated by objective, independent benchmark tests), the Macintosh is definitely $1K (~27%) cheaper.
But I should also note that the Boxx is available with only Windows 2000 or XP Pro, it still has the 32bit-based 4GB file size issue which limits its real usefulness as a true Engineering Workstation. The implication is that if you need large file sizes, it's off the list for contention no matter how "fast" it may be. Gosh, wonder if DVE's review of the Boxx mentioned that one?
The shame of it is that we know that EVERYONE cheats on benchmarks, not just Apple alone.
In fact, Mr. White himself manipulated the benchmark testing by cherrypicking what he put up against the G5. Note also that he conveniently ignores the ~25% variance to be found in Benchmarks of the P4 or Xenon chips on the webpage he cited.
Is it not the height of hypocracy to be guilty the same thing that you're publically condemning another party of?
The bottom line here is that if DVE magazine condones Mr. White slamming Apple on a benchmark, then for journalistic integrity and ethics, then they had better slam everyone else for playing the same game. My above question is rhetorical: to single one business out for 'special treatment' is hypocracy, pure and simple.
This article was an opportunity lost - - to discuss how everyone "cooks the books" on benchmarks. Instead, its merely just another diatribe rankling on one specific vendor.
The good news is that Mr. White's article did contain a link to a nice (6 page) interview with Apple Senior Vice President of Hardware Engineering Jon Rubinstein, which, while undated, was obviously done last week (6/23-27). IMO, its worth reading.
Interestingly, it was how Jon was apparently unaware of the AMD Opteron from BOXX Technologies that shipped earlier this month, and because Jon's staff apparently wasn't lickety-split in leaping to answer Mr. White's questions on relative benchmarks as their highest priority in the world that prompted Mr. White to try to discredit Apple in this Editorial.
And in that attempt to discredit, Mr. White defended his attack with the statement:
"When nobody from Apple ever did get back to me, I pressed the company via email for a comment on this discrepancy."
But let's get the story straight: what Mr. White wanted, Apple did not have.
And in order for anyone to provide it was not something that could be done in a few hours, or even a few days. He never had a specific deadline that Apple had promised a response.
And in the end, Mr. White waited LESS THAN A WEEK before going on the attack. And in doing so, this attempted discrediting backfired on Mr. White
Afterall, anyone who's got any familiarity with testing hardware knows what's involved to generate a quality benchmark run on a brand new set of hardware:
1) you go get budget approval
2) you go buy the hardware
3) wait for it to ship
4) wait for it to get through receiving
5) set it up & configure it
6) load and run the benchmarks
7) check the results; (build/test/fix)
8) rerun the benchmarks a few more times
9) run the validated set
10) write up the results
11) run the report through managment
12) run the report through legal
13) revise and issue the press release
Assuming that the BOXX can ship in <24 hours, I'd be floored if this could be done - properly - within a week, and I'd be pleasantly surprized if this could all be done in less than two weeks; YMMV.
So regardless of if Mr. White is technically right or wrong about the performance of the Boxx vs. the G5, IMO, it was grossly ethically wrong for Mr. White to "jump" on this issue because it he's not really provided a reasonable amount of time for the accused respond.
Instead, Mr. White is acting like a pouting brat who didn't get immediate gratification of a month's worth of work turned around in mere days, and not a seasoned, objective professional.
YMMV, but as far as I'm personally concerned, Mr. White has forfeited his Journalistic Integrity, and this reflects poorly on both himself and the website he writes for, digitalvideoediting.com.
Goodbye, Mr. White, and goodbye to digitalvideoediting.com. Since you've proven yourself incapable of journalistic integrity, I'll go elsewhere for my impartial and objective product news for this technology field.
-hh
PS: I took a look at the Boxx website. One you increase the standard 40MB hard drive to the next larger size (120GB), add Firewire, and add a DVD-R/CD-RW "Superdrive" equivalent, you're over $4K ($4,149 for a 242, although you could have gone for a slower 240 at $2,880), which means that the DP 2GHz PowerMac's may be ~33% slower (a claim yet to be validated by objective, independent benchmark tests), the Macintosh is definitely $1K (~27%) cheaper.
But I should also note that the Boxx is available with only Windows 2000 or XP Pro, it still has the 32bit-based 4GB file size issue which limits its real usefulness as a true Engineering Workstation. The implication is that if you need large file sizes, it's off the list for contention no matter how "fast" it may be. Gosh, wonder if DVE's review of the Boxx mentioned that one?
