Hey everyone, I just bought a 13" MBA i5/128/8 last week. In the shop (authorised reseller, not Apple Store) they gave me all sorts of benefits because I just asked if they could give me any sort of discount. Just goes to show the huge profit margin the shops make... I am in Denmark, and I don't know if that makes a difference - but I was able to get a nice free sleeve plus a 50% reduction on an AppleCare equivalent (provided by the store, also covering accidental damage, wear + tear, as well as theft). Just sharing - it might be worth a shot for you guys to ask for benefits. After all - worst case scenario is they say no.