I just ordered an iMac through the Apple store - I was planning on being able to take advantage of a PPA (Professional Photographers of America) member discount, but the discount isn't showing up for the iMac - it's there for all the other Macs, just not the new iMac. Do you think this is because they just haven't updated the store to accommodate these sorts of discounts yet, or do they wait until it's not 'new' anymore to provide the discount? I placed my order with the regular pricing, in the hopes that it will secure my configuration and I can still have the discount applied before being charged the full amount, but we'll see. Anyone else run into a similar situation?