Yes, I am aware of this concept. However when making a choice between spending 12 to 17 dollars a month versus spending $1.99 a month, I will opt for muting the TV during HIMS commercials.You can pay extra not to see ads. The only time I see an ad these days is watching sports. It’s almost like a novelty to see an ad for me at this point. It’s an oh wow ads still exists moment.