Steve Job's to inspire Disney Corporate Shuffle?
Rumors from reliably placed sources have revealed that Disney is planning an internal corporate rebranding, in order for Disney to "get back to its roots". While details remain sketchy, each division of Disney will be named after one of the themed "lands" in the disney themeparks - the most coveted of which appears to be the "Fantasyland" title.
The breakdown appears to be as follows:
* "Fantasyland" - this will fall to Disney's Studio Entertainment group - which does all Disney's movies and animation.
* "Toontown" is the new name for the animation subsidiary of Fantasyland
* "Adventureland" will contain all of Disney's Parks and Resorts
* "Main Street" will be for Disney corporate functions.
There is some dispute over the naming of the Media Networks group (containing the ABC, Disney channel, ESPN, etc). Prominent TV directors are pushing for the name "Tomorrowland" though Steve Job's is fighting for that title for his own division within Disney.
Less well placed sources indicate that Steve is telling the networks they can have the name "Frontierland"... since if they think that broadcast and cable TV are the new frontier then they should take a fitting name. The fact that Disney's theme parks' 'Frontierland' have an Old West motif is not gaining Steve any fans in that division.
As for Steve's "Tomorrowland", we have no indications what he'll be working on - all he's revealing is that there'll be some really great stuff in the next 2 years, and that he's really excited. While we don't believe that "Corporate Strategic Planning" will be rolled into "Tomorrowland", we suspect Disney's Internet Group will be.
More details when they become available