I agree about the not happily part. The fundamental problem hasn’t been solved. People didn’t like the idea that they were paying for a bunch of channels/content they weren’t watching. Well nothing changes here. You’re just paying multiple people less each per month, but you’re still getting a bunch of stuff you don’t want. I’ll use CBS as an example. I subscribed in order to watch Discovery. After it was over, I cancelled my subscription because I didn’t care for anything else. If this sort of thing is the future of TV consumption, I do think consumers will reject the model and instead return to the all you can eat cable model. Just because streaming services are growing, that doesn’t mean cable goes away. Consumers can just as easily return to cable as they can cut the chord.
I always wish Apple has done something more with their iTunes TV shows. It made little sense to buy seasons of shows one would likely only watch once (although I certainly bought a few). Had they charged a reasonable rate and only let you watch each episode once or twice, I think it could have been much more popular.
Anyway, I’m not very enthusiastic about the coming fragmentation of the streaming market. I’ve seriously considered going back to cable. It’s much simpler.
What you believe is cable is not what cable is transforming into, this occurred with telephone communication POTS.
Original POTS
Disrupter VOIP and Cell technology
Transformation POTS on the last mile, VOIP on the server side
Transformation Cell on the last mile, VOIP on the server side
VOIP overtakes POTS
VOIP eventual overtakes Cell
Telecommunications companies offer cheaper long distance rates, however it only cost them a fraction.
Now lets look at what is happening with Cable/Sat:
Original Cable/Ant/Sat
Disrupted Streaming digital content
Transformation Cable/Ant/Sat on the last mile, Streaming digital on the server side
Streaming digital overtakes Cable/Ant/Sat
Cable companies offer VOD, etc at the heart of these services it just a streaming digital service where the content is on a server and reaches the customer over a Cable/Ant/Sat receiver. This has been occurring for a while, if you believe otherwise you are mistaken.
Some providers over VOIP and Digital Streaming VOD packages. I have shrunk the transformation process for illustration purposes. HD will be the norm and 4K HDR a premium then 4K HDR will be the norm and 8K+ HDR will be a premium service, you can add home theater audio to that equation and the picture is clear. These are just hold out tactics, eventually Turner will fold as the deal ends in 2024 anyhow.
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Unfortunately, consumers often say (or complain) about one thing but then behave a different way. Many are vocal about their dislike of airlines, Walmart, gas prices, cable companies, Netflix price increases, mobile carriers, etc. but few actually respond by reducing their service or refusing to buy.
Many consumers do not have the technical expertise and want something simple to understand and do not mind paying for it *cough* Apple *cough* People by nature are lazy until their are forced to change, if paying a little more and not having to learn something new or saving a little and having to learn something new. The answer is clear for most, complain about it, pay a little more and accept it, rinse & repeat.
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I’m ok with all these streaming services. I buy discs for stuff I really like, and I get services like HBO or Netflix for one month a year to watch what they have (assuming they have anything I want.) I don’t like to subscribe, because then I feel like I have to watch something on their service because I’m paying for it. A similar thing happened with movie rentals, they got too expensive ($6 for a new rental and $3 for an old movie that would’ve been $1 at blockbuster!?) so I just started waiting until they were available for free at the library. It helps if you don’t need to be the first one to watch something. I’m spending so much less than I did before I cut the cord in 2010.
I find buying physical media for use is wasteful and contributes to the greenhouse effect. Plus it consumes so much physical space and energy, sure if employees people in the process however it just wasteful. It was needed at one time due to a lack of high speed internet access.
Digital content streaming servers more people, takes very little space by comparison, may use renewable energy, convenient, etc. Sure you don’t get the pretty material printed however you have a digital copy of it, and can print it out on your own if you prefer. We really need to change our ways for consuming media, the previous model only adds additional cost through every process.