Without even having seen this page 2 rumor, I was pondering something this morning. If Apple divested itself of the actual store, the RIAA/MPAA/etc. would no longer have any direct influence over Apple's hardware and software decisions. Apple could let iTunes sharing go across routers, let iTunes be able to copy music from shared libraries or from iPods, and so forth, with less interference. Fairplay would still protect the labels' copyrights, and the decision to sell or not to sell on iTMS would be between them and iTMS. Apple could license Fairplay to other music stores (imagine if Rhapsody or Napster became iPod friendly 😱 ), iTMS could sell PlaysForSure tracks (but why 🙄 ).
Apple would also be off the hook on the Apple Records lawsuit - I didn't think about that aspect of it. Apple and iTMS separately might just be worth more than they are together. I'm sure Apple and Disney would both own some shares in the new iTMS company, and who knows, Jobs might function as CEO of both iTMS and Apple, at least for a while. I can't really think of anything negative about this arrangement.
It might even make sense for .mac and the iPhoto book and print ordering functions to be taken over by the new company, making it sort of a 'digital lifestyle enabler' web services company that supports Apple's hardware and software.