A channel is this thing that offers hundreds of shows, of which most people only want to watch upwards of 5 (normally closer to 1 or 2).
Lets name the shows I want to watch on CBS All Access:
- StarTrek Discovery
- Big Bang Theory
Sounds like a channel.
Lets name all the shows I want to watch on Netflix:
- StarTrek: The Next Generation, Voyager, Deep Space Nine, Enterprise
- Orange Is the New Black
- BoJack Horseman
- Nurse Jackie
I could go on, but that's already 7. It's quite a bit more than a channel. It's much more akin to a full blown TV service, competing with Comcast or DirectTV.
For CBS All Access to be priced reasonably with respect to what it is, it should be closer to $2-3/month. Of course, nobody wants to have a tiny monthly bill like that - that's just annoying. They should do what every other channel does and just put their content in a larger service like Netflix, Comcast, or DirectTV Now.
Right, and perpetuate the system we've been suffering under since the 1980s? Concentrating the programming in the hands of a few is not the answer. CBSAA and Disney have the right idea. And indeed it's the same one that Amazi, Netflix, and now Hulu are following -- create original programming that appeal to an audience which justifies their subscription fee.
HBO started out like Netflix -- essentially a movie aggregator company, making licensing deals with studios to offer an ever changing catalogue of films and old TV series. Both required additional fees to access them. In the case of HBO, it was a substantial premium over an already expensive cable bill. Eventually there were carbon copies of HBO which is when they started expanding into expensive original programming, yet today they are still an expensive add-on to a cable package, but people still choose it because of the compelling original content. The Netflix DVD rental business effectively subsidized Netflix streaming service, a choice HBO did not have, and now billions of dollars in loans support their entire operation, one that is going to force them to increase fees as licensors pull their product.
Now that studios are taking their programming back, the licensed offerings Netflix and Amazon, and especially Hulu offer, are going to get smaller, and they will be increasingly defined by their original programming, just as the old networks were. Once CBS takes back their catalogue, 5 of those 7 shows you watch will be on CBSAA, and the balance will shift. Not to mention the original programming they are adding to compete in that space.
This is all excellent for the customer. Instead of an expensive package of shows which they mostly don't watch, they will pick and choose from services that has the content they want. If a service doesn't offer a good enough deal, or compelling product, it will fail. So we'll have more choice for the money and likely better product. Even if it all ends up costing about the same as a monthly cable bill, wouldn't you rather have the choice of choosing the programming you want to see for that money rather than subsidizing something you never watch? Moreover, the viewers have the power to make or break a programmer by simply cancelling the service, unlike the basic cable model which exists now, in what is essentially a monopoly.