We have three tvs in our house that are attached to 1. a Samsung blu ray player with wifi 2. a Sony blu ray player with wifi and 3. a Samsung blu ray with Roku box. All three get Netflix streaming. I'm looking for a reason to buy an Apple TV, but not sure one exists other than Airplay. We have iphones, ipads and Macs. I feel like I'm missing out on something without an Apple TV. So if someone can come up with some compelling reasons, I'm heading to Costco to buy an Apple TV.