That's what I thought. I've noticed companies include a toll-free phone number on their contact pages instead of a "direct" number. I wonder if that process will change given the large number of calls that now occur on mobile phones. What was once a cost-saving practice for your customers now actually costs them AND the company providing the number."Toll-free numbers" is a reference to you not having to pay for long distance. It has nothing to do with airtime fees.