In response to previous tariffs a lot of Chinese exporters actually lowered their prices to help offset the tariff amount so as not to dampen demand. That's why prices didn't skyrocket during the first round of tariffs (that and all of the exemptions that were handed out).
It would not be unreasonable for Apple to demand similar reductions to maintain their profit margins and not have to increase prices, though the additional 10% tariffs announced today (now 20%) going into effect next week might get to the point where suppliers can't lower prices to offset without taking a loss.
Canadian and Mexican exporters likely have less wiggle room so I would expect to see more dramatic price increases on those goods.
It would not be unreasonable for Apple to demand similar reductions to maintain their profit margins and not have to increase prices, though the additional 10% tariffs announced today (now 20%) going into effect next week might get to the point where suppliers can't lower prices to offset without taking a loss.
Canadian and Mexican exporters likely have less wiggle room so I would expect to see more dramatic price increases on those goods.