When I was upgrading from my first low end Android phone earlier this year, I saw the limitations it had. After understanding what the high end smart phones can do, I decided that I needed to upgrade. Months of researching different smart phones, I decided the Galaxy S4 was the phone for me. I saw the option of subsidizing the phone, pay a low amount up front and then finish paying it off in the next 2 years, but I didn't find it appealing at all. I ended up paying $620 for it, got it unlocked, and it feels like I truly own the phone. It's just a piece of electronic device like Blu-ray movies and players, HDTV, computers, etc. But when most people ask me how much did I pay and I tell them, they ask me,"you paid full price?!" .. I say yea lol. But it seems that most people subsidize their phones. I personally don't get the appeal for it. If in a year or 2 I want a new phone, I just rather buy it. But I wanted to get get the feedback from the phone specialists on these forums lol. Just if you pay for your phone cash or subsidize it and why do you think it's a better option.