OMG yes!
Is there a therapist in the group that can help those of us with this "problem"...? Is it even a problem...? I can't be the only one in here who didn't click on this thread because it sounded like such a familiar scenario...
For me, I personally don't understand the enjoyment of luxury brand clothes, makeup, or even jewelry- but I TOTALLY get the experience of having a newer phone, iPad, a nicer display, a bigger screen. And both my parents would never spend even $10 on a device, much less an upgrade, though I enjoy seeing them smile when I swap their old device out with a newer one with a larger screen, a better resolution, etc..
If I would guess, I think these are huge reasons that contribute to this:
1) The benefits of such a gift translate to my/our (Apple fans) experience easier than other things, we know the "ah-ha" that they will experience altogether once they start using the device.
2) These devices or upgrades are often items that the recipient would never buy for themselves, and would otherwise miss out on the experience if it wasn't for the gift.
3) Apple devices are especially easy to use, are very reliable, and are a much smoother internet experience for those who aren't too computer savvy. Since my Mom started using Facebook on an iPad instead of a Windows computer, you can only imagine how much easier my life became as her on-call tech support number. It used to be the stuff she'd click on would cripple the computer every few days, but with the iPad it's seldom an issue at all. They actually are ideal gifts for parents in a lot of ways.
I would suggest though, that newer devices for teens or younger aren't a great gift idea- nobody cares for a phone like someone who paid for it. I've had 20+ phones in the last 10 years and never broke a screen, but my nephews seldom have a screen go unbroken for a full year, having me or their parents eager to fix or upgrade them. But that's just another generalization.
I would be very interested in what other people think about this as well, and/or their motivations, I'm sure this is more common than we realize. Interesting topic! I'm going to watch where this goes.......