Situation 1: You buy an X at $999 and pay $499.5 in year 1 financing. So at this point you have paid $499.5. Then you decide you want to trade up to the max at $1099, so you pay $549.50 and now you have your max. You've paid $1099.
Situation 2: You buy an X for $999 and keep it 2 years.
But this isn't the end of the story... is it? You still have financing on the Max from the end of year 1 to the end of year 2. You owe more money in situation 1. At the end of year 2 in situation 1, you've spent like $500 more than situation 2 and you don't even own the whole max, you only own half of it and still have the other half to pay off , Edit: Now sure you can trade your X in to make it feel better. But you get a pretty bad trade-in value. You've fallen for exactly the illusion, you pay FAR more in situation 1 than situation 2, not only $100 more.
Edit: There is also a situation 3. Buy a brand new SE like I did 9 months ago for $190 on eBay and laugh at everyone who pays 5-10x more for a freaking phone. Clearly it must be like brain surgery because you're literally wrong in every way
For the love of sweet baby Jesus, this thread makes cute puppies want to cry.
You buy an iPhone through the IUP. You can pay it off after two years, interest free (you can actually pay it off earlier, if you'd like). You've paid $0.00 more than buying the phone outright on day 1 (assuming you've purchased from Apple, with AppleCare+).
OR
You buy an iPhone through the IUP. You make your monthly payments, interest free, and upgrade when the next iPhone comes out (let's say 12 months later). You can trade your iPhone in or sell it and use that money to pay off the loan. You've paid $0.00 more than the pay-in-full on day 1, upgrade and sell route that you would otherwise use.
I'm not under any illusion or impression that I'm saving money. I'm also not losing any money. I'm also not forced or pressured to upgrade my phone if I don't want or have to. I joined the IUP because I'm a tech nerd who was upgrading each year anyway, and this saves me the hassle of having to sell my phone on CL or Swappa.
And yes, of course Apple created this program to rope more people in. A $1000 phone is expensive for anyone, regardless of income. If you can lessen the upfront burden a bit, it lowers the barrier to entry. It's better than being locked into a two year contract with your carrier where the cost of your contract and the cost of the phone on a monthly basis is blurred.