Information Architects founder Oliver Reichenstein called out Apple on their UI design in an interview on The Verge.
http://www.theverge.com/2012/7/24/3...nterview-good-design-is-invisible#add-comment
...SB: What are your thoughts on operating system design in general? Individual apps often have their own interface innovations, but can you see room for improvement in the general UI paradigm of iOS, for example?
OR: iOS is the Windows XP for mobile devices. It looks a lot like Windows XP, if feels like Windows XP, and it is loved like Windows XP. It doesnt have the same market share Windows XP had back in the day, but Windows XP was liked so much that Microsoft had a really hard time replacing it. Sooner or later Apple will have to radically evolve its UI paradigm. For example, it has to create stricter internal guidelines on the use of metaphor. That being said, UI design for operating systems is the highest form of GUI and interaction design. It is incredibly hard to create something iconic and functional on that level of the user interface.
Personally, I hope that Jonathan Ive is working on it. Some of my friends see his fingerprints in the chrome of the new mobile iPhoto and maps app, but that's probably all wishful thinking. Personally, I hope that they don't need Ive there. That he keeps on focusing on making great hardware. If iPhoto and the new maps app are test balloons for upcoming iOS chrome, I hope that they work harder on the icons and smash the tacky glass shelves. Metaphors are good if they simplify things. Metaphors that draw attention to themselves are detrimental, and double metaphors in a user interface are suicide bombs.
What I wanted to see for as long as I can remember is a perfectly white user interface. Its incredibly hard to do with backlit devices, but it is possible. This is just a random opinion from someone that has very little experience with designing user interfaces for operating systems.
In any case, I am more excited to see the next big iteration from Apple than I am about Microsofts Metro. What Ive seen so far is more graphic than interface design, its too Cartesian, too flat, too cold. It tries too hard to sway the hipsters who are not Microsoft's target group.
But, hey, a lot of my designer friends are troubled about how much they like Metro. I might be wrong and Microsoft might get the early adopters, and in a couple of years then the monster market share theyve been dreaming of. But I doubt it. Metro is not design for the masses. iOS is. And by trying to do what Steve would do, they wont beat Apple's avant garde.
The only thing that makes me think that Microsoft might have a chance on mobile devices is that they seem to invest a lot in typography, while Apple doesnt seem to. For example, Microsofts latest future video uses Gotham as a system font. And while I dont think that Gotham would be a good system font, it has the warmth and friendliness that Neue Helvetica on iOS lacks. I read that as we care about typography. With good typography you can score on a level that is subconscious to most users. Hardly anyone can discern good from bad typography, but everybody can feel it....