MMS is part of your text plan so its not an extra charge. If sender and receiver both have smart phones/or phones with push email, then MMS may be pointless. The reality is that the majority of phone users do not have email or data plans. Thus, if I need to send a pic to my friend (and I want her to see it right now and even respond), and she is using a regular phone, I would do it by MMS. Is that so hard to understand. Also MMS is a standard feature on phones, just check any carriers website and you will see it.