When apple first started releasing phones I thought apple would change the way the mobile industry did business. The whole subsidy for a signed contract crap. I feel like they started out planning to do that but when they saw the money that could be made and it wouldn't really come out of the customers pocket (at least initially) but the carriers. Apple can price their phones at whatever they want and the carriers will cover it to get people on their service. If you look at the 8gb iPhone 4. It's off contract price is what $549? Now look at the iPod touch 8gb and it's what $199? Now I know some of the hardware in the 4 is upgraded over the iPod touch but is it $349 better? Just curious it seems like apple has fallen into playing the same us carrier game that I thought they would change when they entered the phone market. I love the iPhone and I don't mind saving money on it by signing a contract just makes me wonder.