I can't help think Apple might be wishing they didn't take on the 3G activation duties this time. The long lines, the server issues, the long lines, the myriad contract questions, the long lines... Not mention the cost of the extra manpower, at least here in NYC. Compared to last year, it's been somewhat nightmarish. I hope and wonder if they'll come up with a more streamlined process for the next iteration. There must be an easier way. The 3G activation process was a real step backwards from the 1st gen.