We tend to keep to the generic name in the UK (with the notable exception of Coke). For example:
- Plasters are plasters - not Band-Aids. Say 'Band-Aid' here and people will immediately think you mean a charity concert in the 1980s
- Tissues are tissues, not usually Kleenex. Likewise, toilet-roll and kitchen-roll - not Andrex and Plenty
- Ibuprofen, not Brufen or something else.
- Paracetamol is paracetamol. If you ask for a specific brand of pain-killer, someone will say 'No, but we've got paracetamol'.
- Sellotape is, however, Sellotape - not sticky-tape.
- Weed trimmers are just 'strimmers'. Lawn mowers are 'mowers'.
- Q-Tips don't exist. Cotton-buds do.
- Photocopiers are photocopiers or just copiers. Xerox as a brand never really got into our national psyche.
- In medicine, professionals and protocols will usually refer to drugs by their generic name rather than any single brand.
- Cash machines are cash machines. Not ATMs or any specific name
- Credit and debit cards are just that - or even just 'card'
- I do use Google as a verb
