At what point do we admit that Apple's launch of the Watch has been slightly less than perfect? Can you think of another product or company that announces a new product in September, with the promise of a launch early the following year, but with no launch date, finally announces the launch date in March, the launch itself being six weeks after that announcement and then, when pre-orders finally open, cannot give even the very first people to order a narrower delivery window than two weeks? Further, they allow people to see the new product in their shops, but don't let them buy the product in their shops. They give hit and miss staff hit and miss training on how to demonstrate the product. They have varying supply levels of demonstration product in their shops. Customers ability to really try out the product is severely limited. And then – despite all this – people start threads on the internet praising the effectiveness of the head of retail operations, who has been paid unimaginably large sums of money to be in charge of all this? Yes, we all love Apple products. I've been resolutely brand-loyal to Apple since 1988. Yes, I'm more excited than a child at Christmas about actually getting my Apple Watch. But as a textbook exercise in how to manage a product release, this is really seeming quite comprehensively rubbish. We live in a world where you can order a product on Amazon at four in the afternoon and they will guarantee to deliver it to you the following day. I have a confirmation e-mail timed at 08:01 BST – the first minute of the launch – and they can't give me a window narrower than two weeks, which starts in two weeks time. The only defence any of you could come up with would be some nonsense about them either not wanting to make too many in case they didn't sell, or them having production difficulties. To the former I say, don't be ridiculous. It was obviously they'd sell vast amounts. You want a spare Milanese loop? They're shipping "in June". What? Really? Are you kidding me? Production difficulties? Don't announce dates if you can't get your act together. I'm sure the watch is great. The rest of it is really pretty poor. You'd have to be a more dedicated fanboy than I am to not agree.