I've been perusing the store for a little while and have bought a few little apps but in my humble opinion, developers are being a little greedy and i think it might be losing them sales. One of the biggest benefits for developers is that everyone gets to see their apps. They get Apples audience and widespread coverage. Surely this should encourage them to reduce the price of their Apps considerably to take advantage of the shear volume of customers? I've always believed that if you halve the price of something you could potentially sell more than double and make a profit. With software this is great because you don't incur production costs. Its all profit. Especially with the App Store because you don't even pay for servers! An example of greed is COD 4. I can get COD4 for Mac delivered to my door from Amazon for £24.99 yet its £29.99 from the App store where every single unit sold carries no extra cost. I realise Apple takes its 40% but the the developers are getting advertising, server capacity and shear volumes of customers for next to nothing. Come on developers, you need to drop the prices.