Does Apple hold press conferences whenever they update their products?

Discussion in 'MacBook Pro' started by TazExprez, Feb 5, 2010.

  1. TazExprez macrumors regular

    Feb 4, 2010
    New York
    I am wondering if Apple hold a press conference whenever they are updating a product. Do they do this for every update, or just for the major ones? Should we expect a scheduled press conference before any updates to their MBP line are released? Thanks a lot for any help.
  2. stridemat Moderator


    Staff Member

    Apr 2, 2008
    They hold keynotes for key product updates, and some products they update 'silently' as it where.
  3. runplaysleeprun macrumors 6502a


    Jul 27, 2004
    Chicago, IL
    Small changes (minor processor bumps in speed, HD options, RAM, etc..) have in the past been done silently, but are sometimes tacked on to other announcements. Even that trend seems to have passed, though, with Apple no longer presenting at the conferences that it at one time would use to announce several things. They seem to now only hold special events themselves to talk about only major changes/announcements.
  4. Alvi macrumors 65816


    Oct 31, 2008
    Not always, they've been updating a lot of products silently lately, like the new White MacBook or the new iMac, for the new MBP there will be no conference if they update them this month because they just had one for the iPad last week
  5. Bearxor macrumors 6502a

    Jun 7, 2007
    I'm betting on a pretty silent update to MBP's by the end of the month.
  6. seb-opp macrumors 6502

    Nov 16, 2008
    Not all the time. The first ever Macbook came out without a press conference! Which was surprising considering it was a whole new design.
    Also (According to Everymac) the last G4 Mac mini was speed bumped from 1.42 to 1.5 but this upgrade was so silent it wasn't even announced at all, apparently the packaging still said it had a 1.42ghz processor inside but actually it was faster!
  7. iDisk macrumors 6502a


    Jan 2, 2010
    Menlo Park, CA
    Only Steve Jobs knows the answers to your question.

    If Jobs wants an audience, they'll be a Apple Event

    If Jobs doesn't want an audience, there will be none & will just have a website update with a 8min video thrown in the mix.

    It's that simple.

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