Does Apple like having rumors released?

Apple is technology company. They're not the Mafia or the Catholic Church.

 

Rumors.....good?

In fact, rumors, if not 'way off base, can cause a sort of feeding frenzy when the product is finally released. It's like an appetizer.

If the rumors are really out in left field, like the iPhone 4s' purported slick teardrop design "photos" released a few weeks before the reveal, it actually disappoints some, and may hurt sales. But people get over it.

Likewise the iPhone 5's lack of NFC was at least quashed prior to shipping, so folks weren't too disappointed.

But IMHO, Apple still needs to crack down on manufacturers who sneak out photos of pre-release or prototype items.

 

Or scientology or the Mormons.

 

Good or bad, hype tends to be advantageous for a company or public figure. I don't think they mind. I'm sure some of the rumors are leaked intentionally.

 

Maybe not, but....

Per se I dont think so....but then:

1- Some sources have insider access to Apple doings (The Loop, All Things Digital), with very accurate claims. If Apple dont like rumors, these sources will be scarce

2-Rumors can be good for business

 

Rumors are usually good, but consider the iPhone 5. We knew everything about the new iPhone months before, and when Apple announced it, everyone was just "...Meh...Nothing new...It's everything identical to what we've seen during the last months"

If we hadn't read any rumor about the iPhone 5, the official launch would have been more Apple-ish.

 

It's free marketing. Why would apple not want that. How much would they have to pay for all those newspaper articles?

 

In some ways they are called controlled leaks. In others, they just can't stop it.

 

or Satanists or the Atheists

 

Apple love the fanbase and rumours. Its free marketing and more sold units from people hyping it up. SInce they never say anything once can never be 100% sure before its released anyway.

I think when the iphone 4 got lost in a bar, that was a bit above what they like of leaks. But regular leaks like curcuit boards and cables and screens etc...doesn´t really matter, its just free marketing.