Apple announced with much fan fare that they are going with intel but to me they look like they are behind the times and out of touch which could dent their cutting edge image. It's like they decide to move but the world has changed and left the intel camp behind. You can't fail to notice all the publicity around how AMD are now considered to have out flanked intel, who still persist with out of date architecture and still have foolishly kept with the pentium name many years after it was first relased. To the average consmer they are confused as to what the latest pentium offers in comprison to the one they have, so why change to another pentium-the AMD one has a snazzier name. It could have been an opportunity for Apple to carp at the out of date intel chips in PC's but instead they have jumped onto the back of a dead horse! Dell have stopped using Intel exclusively and are going with superior AMD procesors. To me this could seriously back fire on Apple as to me they seem to be using out of date technology at the heart of their systems. Probaly unfair but perception is everything.