Splits made a difference in the "old days" (not really so long ago) when brokers charged higher commissions to sell "odd lots" of shares (less than 100 shares or fractions thereof). Now, it doesn't matter, and for the most part, neither do splits (ask Google or Berkshire-Hathaway). The exception may be for stocks that pay dividends, if the dividend is raised along with the spilt, which happens sometimes. Apple really should declare a dividend, btw. That would be much better news for investors than a split.