The problem with having this big console like box connected to your TV is it's way more expensive for one, but it also ages fast. The last Apple TV grew so old it was rather useless and if Apple are serious this time around about Apps, they'll need to keep it in the same power range as their phones. That means you'll probably be buying a new one every 2 years... I fail to see however what the need for it is when we all have powerful phones? With the new and improved Chromecast, hopefully it'll be fast and more seamless this time around since it has AC wifi and support for 5ghrz at last. It now supports streaming games from your phone, it's always supported things like screen mirroring and what not, so you can do everything from it that the Apple TV can do. The great thing about it over a miracast is it just pulls info straight from the server, your phone is essentially just the remote when it comes to video content. All chromecast has to do is sell you a new one every few years with improved wifi standards and you're paying $30 which is a much easier to swallow price. The great thing is, the power for apps that need it is coming from your phone, you're upgrading your phone every 24 months (for most people) any ways. So you wont have this weird situation of an aging box that becomes useless... For me personally, I just think it's better having the remote on your phone, having navigation on your phone, it's a alot easier to get to what you want on your phone screen than it is using a remote without a keypad or one to one touch. I know Chromecast had it's issues with wifi performance, but if Google have gotten it right this time, it wont be any different from having a dedicated box under the TV. Like I said before for watching content, it's just pulling the info from a server, so you're still free to use your phone and it's not using battery. I have to ask the question if Apple TV is really the right choice? Surely Apple would have done better to make a Wifi dongle for your TV and turned Apple TV into more of a Chromecast thing? For me personally, I just don't see any value in Apple TV, but I am willing to spend the small amount of money on Chromecast. As long as they've got the wifi performance right, I see it as a better solution, I would rather use my phone as the UI.. it's quicker to navigate.